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Kirana Master

Category: Food shop
Company: Brosis Food Products Pvt. Ltd.
Brand Origin: New Delhi
Established Year: 2019
Business Type: Supermarket
Business Model: FOFO
ROI: 24-30 Months
Area: 300 Sq.Ft
Investment: 12 Lakhs
Franchise Outlets: 18
Google Rating: 5.0

About Us

Kirana Master is your neighborhood food and supermarket that is driven by nearby networks and serves an advanced, personal, and Indian shopping experience to its customers. For the neighborhood, the local area of faithful customers, it is called as
“Apki Apni Pados Ki Dukan”

Brosis Food Products brings “Kirana Master” as a piece of the development of the Retail Supermarket with great deals and offers. We adopted the New Retail experience which will consolidate your actual world with advanced technology experience empowering you to shop with great savings and extra discounts.
Kirana Master has started to keep the mindset to provide the best quality of products at low-cost prices to the end consumer.

The Exclusive participation program of “Kirana Master Club” serves its customers with top-tier items in the category of Daily Essentials, Household Items, Personal care, Baby Care, Kitchenware Stationery, etc which offers fabulous shopping experience and unbeatable offers across the best brands.

Objective & Vision
We accept that the biological system we force can change the existence of a billion Indians over the coming decade. They will approach food supplies at their best worth, have the option to find items that improve their wellbeing and prosperity and invest more energy with their families. This with the affirmation that their fundamental requirements are being cared for by us. On the opposite side of this upright cycle are the large numbers of nearby organizations obliging a country's requirements, setting out more open doors for business, development, or more every one of the, a superior life.

500+ Franchise Brands
Ownership Type PVT. LTD
License Type
Main Product Daily Essentials,Household Items,Personal care,Baby Care,Kitchenware Stationery
Logo Trademark
Country/Region New Delhi, India
Business Automation Mini
Business Involvement Part Time
GST No

Franchise Model

Franchise Investment Details
Business Type Mini Master Max Master Super Max Master Mega Master
Space 300-1000 sq.ft. 1000-2500 sq.ft. 2500-5000 sq.ft. 5000-10000 sq.ft.
Interior Cost & Stock INR 3K per sq. Ft. INR 3K per sq. Ft. INR 3K per sq. ft. INR 3K per sq.ft.
Franchise Fee INR 2 Lacs INR 2 Lacs INR 2.5 Lacs INR 2.5 Lacs
Total Investment 11 Lacs to 32 Lacs 30 Lacs to 75Lacs 75 Lacs to 15 Cr. 15 Cr to
Model FOFO FOFO FOCO FOCO
ROI 24-30 Months 24-30 Months 24-30 Months 24-30 Months
Royalty 2 to 3 % 2 to 3 % 2 to 3 % 2 to 3 %

 

Below mentioned rates are low investment areas less than 1000 sq. Ft on the FOFO model.


Franchise Investment Details
Business Type Mini Mini Gold Mini Max
Space 250-350 sq.ft. 400-550 sq.ft. 650-800 sq.ft.
Setup Cost (Stock + Structure) INR 6.5 Lacs INR 12.5 Lacs INR 19.5 Lacs
Franchise Fee INR 1 Lacs INR 1.25 Lacs INR 1.5 Lacs
Total Investment INR 7.5 Lacs INR 13.75 Lacs 21 Lacs
Model FOFO FOFO FOFO
Royalty 2 to 3 % 2 to 3 % 2 to 3 %

As per government rule, GST will be applicable on each payment
Interior Cost is variable, which depends on the design and area size (Sq.ft.)

Agreement & Training

Agreement Year 3 years
Agreement Renewal Fee INR 50k
Number of Staff 2-8
Training Period 3 days
Marketing 1-month promotion
& marketing support
Duration 45 days to live
In the FOCO model company provide

Branding, Storage Room, Wifi Set Up, Store Architecture Layout.

Support / Responsility

FOFO MODEL
Store, Design & Finalization

• To set up the store
• To help the franchise partner find the right location for the store
• To design the store interior as per the given sizes
Training & Software
• To Provide all training manuals to the staff to ensure the on-ground sales
• To provide all software for billing purposes
Stock Deployment & Filling
• To ensure the stock deployment at the store at the time of opening
• To ensure the stock filling on a regular basis,
• Regular audit and checks.

FOCO-MODEL
Store, Design & Finalization

• To set up the store,
• To do the survey in the nearby society and try to find the best location
• To help the franchise partner to find the right location for the store
• To design the store interior, civil, and fixtures as per the given sizes
Training & Software
• To Provide all training manuals to the staff to ensure the on-ground sales
• To provide all software for billing purposes for free of cost,
• Customer mapping & data tapping
Hiring & Staffing
• Company will help the franchise to hire the experice staff for in-store sales,
• To align the best candidate for the position,
• Apply the maximum incentive plan to the in-store staff to increase the maximum sales
Staff Welfare & Incentive
• To announce a regular incentive scheme for ground staff to push the maximum sales in consultation with
franchise partner
•To provide the monthly bonus to the sales team apart of the regular incentive,
• To launch the new schemes and incentive to push the more sales
Stock Deployment & Filling
• To ensure the stock deployment at the store at the time of opening
• To ensure the stock filling on a regular basis (weekly or twice in a week without any further cost )
• Regular audit and checks,
• Deployment One dedicated source from the company at the store
Live and Back-end Support
• To provide online and offline back-end support to the store team
• To provide 10% extra stock of the Total value of the stock which will be taken by the franchise

Marketing

FOFO-MODEL MARKETING
•To provide marketing support at the time of store launch,
•To provide marketing support (Online & Offline Medium) throughout the year.
•To launch the new scheme's offers to attract the customer.

FOCO-MODEL MARKETING
• To provide marketing support at the time of store launch,
• To provide marketing support (Online & Offline Medium) throughout the year.
• To organize and apply mega offers, scheme on a weekly basis
• Festive offers and schemes to be implemented to enhance the sales
• Free of cost, customer membership card to be distributed to avail the extra discount,
• Cashback scheme to be given to the privileged customer
• Order from the Mobile app to be routed free of cost.
• Special focus on digital marketing (Facebook, google ads, etc. ) for a mobile app as per the store location, to make the store franchise store visible.
• Inside banner, poster, and branding to be provided at the store without any cost.
• Special marketing campaign to be launched for the particular store only.

FAQs

WHO WE ARE?
We are a team of professionals who have a good number of experiences in the FMCG sector. Each & Every member of the team is hand-picked and selected through a stringent 5-Layered hiring process.

WHAT WE ARE PROUD OF?
We are expanding and growing during the tough time and giving employment opportunities to many and earning opportunities to the franchisees & successfully running 15 Store Pan India.

WHAT DO WE SPECIALIZE IN?
We specialize in selecting the right product for the right geography with the right product mix and promoting our store with the right marketing mix. We as a team specialize in the FMCG sector's minute details and knowledge of the industry.

WHY KIRANA MASTER?
Pedigree: Our Director Mr. Ankit Arora, is a second-generation entrepreneur in the FMCG sector, He grew up learning tricks of the trade. He now wants to share his knowledge, expertise & experience with other entrepreneurs willing to enter the FMCG trade. After completing his MBA from IMT Ghaziabad, he started working with renowned FMCG brands like Dabur & ITC, which further sharpened his skills and propelled him to launch his own range of FMCG, under the brand name of TASTE HILL, which currently has more than 85 SKU’s, and is ready to make a mark in FMCG sector with KIRANA MASTER. He invites you to be his business partner through the KIRANA MASTER FRANCHISE PROGRAM.

City

Brand Origin

New Delhi

Expansion City

Pan India

Existing City

New Delhi

Blocked City

Other

Our Aim...

It is a platform for grocery stores to find trusted business solutions including supply, inventory management, and customer relationship management tools.

We believe there is an immense value (akin to serendipity) in giving customers the same value as Supermarkets in their neighborhood stores by making them larger, better, cleaner, and cheaper.

Kirana Master will be the go-to self-enable platform for millions of Kirana Stores in India to empower them with more business and to empower millions of customers to find the right products.

Contact
Mr. Kamran Khan

Mob No. XXXXXXXXXX

Address: E-44/3 Pocket-D, Okhla Industrial Area , Phase-2 , New Delhi


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