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Category: Home decor
Company: Pepperfry Private Limited
Brand Origin: Mumbai
Established Year: 2011
Business Model: FOFO
ROI: 18-22 Months
Area: 400 Sq.Ft
Investment: 15 Lakhs
Franchise Outlets: 130
Google Rating: 4.4/5

About Us

In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail to launch Pepperfry, India’s leading e-commerce marketplace for furniture and home goods.

In the last decade, Pepperfry has disrupted the tenets of classical retail by combining an online virtual catalogue, an extensive in-house supply chain, and a large omnichannel footprint covering more than 100 cities in India. Life can be a ‘bed of roses’ (if the bed is from Pepperfry).

Ownership Type PVT. LTD
License Type Trade License
Main Product home decor furniture , sofas & seating, mattresses, furniture, kitchen & dining
Logo Trademark
Country/Region Mumbai, India
Business Automation Fully
Business Involvement Part Time , Fulltime, Partially
GST No 27AADCT9282F1Z0

Franchise Model


Franchise Investment Details Tire I & II Tire III
Area 1000 Sq.Ft 400 Sq.Ft
Fitouts  INR 15,00,000 INR 6,40,000
Display Stock INR 6,00,000 INR 2,70,000
Equipment INR 4,45,000 INR 4,00,000
Licenses & Permits INR 40,000 INR 40,000
Franchise Fee (Including GST) INR 2,95,000 INR 1,18,000
Total Setup Cost INR 30,00,000 INR 14,88,000

As per government rule GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Products / Services

1.1 Furniture & Home Decore
1.2 Sofa & Seating
1.3 Mattresses
1.4 Furnishing
1.5 Kitchen & Dining
1.6 Lamp & Lighting
1.7 Home Utilities
1.8 Appaliances

Agreement & Training

Agreement Term 5 years
Agreement Renewal Fee Mutually agreed
No Staff required 2
Model FOFO
Monthly working Capital 90k to 2 lakh
Marketing responsibility Franchise
Recruitment responsibility Third Party
Franchise Avg commission 15%
Training Brand


1.1 Pre Launch Marketing
1.2 Store Launch Marketing
1.3 Ongoing Marketing

Cost Bifurcation

Monthly Cost Bifurcation
Rent INR 40000
Salary INR 37000
Electricity INR 20000
Telephone/Internet INR 5000
Miscellaneous Expenses INR 5000
Repairs & Maintainance INR 5000
Monthly Fixed Cost INR 112000


Why Pepperfry?
The Pepperfry franchisee business model offers a unique opportunity.

•For aspiring entrepreneurs to build and run their own business successfully from the get go.
Margins best in class
Monthly commission margin while chasing aggressive targets
Commission is calculated basis the net sales value of each product category
Extensive brand support
Staff recruitment and training support
End-to-end order fulfillment by brand
Brand-led customer support and marketing
Successful Franchisee Owned, Franchisee Operated (FOFO) model
Largest product catalogue in the category
100% price parity; zero channel conflict
Partners can rely on our business model
Our business model has demonstrated its ability to generate consistent value in a highly dynamic market.

Low investment, quick returns
Low investment , Quick returns
Low Investments starting @15 Lakhs
•‘Zero’ Inventory Risk
Low operating costs; payback in 24 months
Breakeven in Year 1, 64% return in Year 2


Brand Origin


Expansion City

Bhopal, New Delhi, Vishakhapatnam, Bilaspur, Raipur, Anand, Bhavnagar, Surat, Vadodara, Faridabad District, Shimla, Srinagar, Kollam, Malappuram, Thrissur District, Amravati, Aurangabad, Mumbai, Nagpur, Pune , Thane, Amritsar, Jalandhar, Patiala, Bhilwara, Bikaner, Jaipur, Jodhpur, Udaipur, Chennai, Dehradun, Hyderabad, Agra, Bareilly, Lucknow, Varanasi, Kolkata, Bengaluru, Kakinada, Pan India, Bhubaneswar, Ahmedabad, Ayodhya, Belagavi, kochi

Existing City

New Delhi, Patna, Ahmadabad, Surat, Vadodara, Mumbai, Pune , Jaipur, Dehradun, Lucknow, Kolkata, Gurugram, Bengaluru, Noida, Cochin, Hubli, Mangalore

Blocked City


Why this is a unique  business opportunity
1) Low investment,  quick returns

•Low investment of INR 15lakhs
•No inventory carrying
•Low operating costs;  payback in 21 months
•Breakeven in Year 1,  64% return in Year 2
2) Successful Franchisee  Owned, Franchisee  Operated (FOFO)  model
•Largest product catalog in the category
•100% price parity; zero  channel conflict
3) Extensive brand  support
•Staff recruitment and  training support
•End-to-end order fulfillment by brand
•Brand-led customer  support and marketing
4)The Pepperfry  franchise business  model offers a  unique opportunity
For aspiring entrepreneurs  to build and run their own  business successfully from  the get-go
5) Partners can rely  on our business  model
Which has demonstrated  its ability to generate  consistent value in a highly  dynamic market
6) Margins best in class
• Average 15% commission margin  while chasing aggressive  targets
•Commission will be computed irrespective of target  achievement



Mr. Vijay Kmar


Address: Pepperfry House, Lal Bahadur Shastri Rd, opposite Cipla, HMPL Surya Nagar, Vikhroli West, Mumbai, Maharashtra 400083

Contact for pepperfry

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