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Europcar Expands to India with Satguru Travel Franchise Agreement, Targets Mobility Market Growth

Europcar Expands to India with Satguru Travel Franchise Agreement, Targets Mobility Market Growth

Europcar Mobility Group has officially announced a franchise agreement with Satguru Travel, aiming to strengthen its global footprint in India, one of the world's rapidly growing mobility markets. This strategic move is part of Europcar's EXCEED framework to enhance its worldwide presence and service quality.


Strategic Expansion in India

As of 1st March 2024, Satguru Travel will kickstart the development of Europcar's network across India, initiating with 12 locations in major cities including Delhi, Mumbai, and Bangalore. This expansion not only introduces a fresh fleet and dedicated team to the Indian market but also offers a mix of self-drive and chauffeur services catered to both corporate and leisure travelers. This partnership marks a significant step for Europcar in establishing itself as a premium mobility solution in the burgeoning Indian market.


Benefiting from India's Growing Market

India's impressive population of nearly 1.5 billion and its GDP growth of about 8% annually present a lucrative opportunity for outbound travel growth. Europcar's collaboration with Satguru Travel is poised to leverage the strong flows of Indian tourists, especially to Europe, further enhancing the Europcar brand's global presence. This partnership reflects both companies' ambitions for rapid expansion and delivering exceptional customer service in the mobility sector.


Comments from Leadership

Jose Blanco, Chief Sales Officer at Europcar Mobility Group, expressed enthusiasm about the partnership, emphasizing the strategic importance of entering the Indian market with Satguru Travel's expertise. Nilesh Thakkar, Chief Commercial Officer at Satguru Travel, also highlighted the milestone this agreement represents for their company's growth, confident in the mutual benefits and success of this venture. Together, they aim to redefine mobility solutions in India, offering innovative and customer-centric services.


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