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The Belgian Waffle

Category: Dessert
Company: Bloombay Enterprises Private Limited
Brand Origin: Mumbai
Established Year: 2015
Business Type: Kiosk
Business Model: FOFO
ROI: 12-18 Months
Area: 200 Sq.Ft
Investment: 12 Lakhs
Franchise Outlets: 434
Google Rating: 4.3/5

About Us

It all began in 2015 when Shrey, whilst working internationally on a food experimentation spree, stumbled upon this delectable, symmetrically patterned & unique dessert cuisine that he couldn’t resist taking back with him to his country. This idea eventually unfolded itself & took the form of ‘The Belgian Waffle Franchise the fastest-growing Waffle chain in India, owned and operated by Bloombay Enterprises Pvt Ltd. with its foundations firmly built on the values of excellence, simplicity, and affordability. We thrive on innovation, quirkiness, and warmth which have been carefully incorporated into the products that we offer. The Belgian Waffle Co. offers the most delicious flavors of Waffles, sundaes and beverages. We have expanded our portfolio to FMCG products as well.

Ownership Type PVT. LTD
License Type FSSAI, Gumasta
Main Product COLD COFFEE, Milkshakes
Logo Trademark Yes
Country/Region Mumbai, India
Business Automation Semi
Business Involvement Part Time , Fulltime
GST No 27AAKCB2584K1Z9

Franchise Model

Franchise Investment Details
Model Kiosk (Mall) Cafe
Space 80-100 Sq.ft. 200-250 Sq.ft.
Setup Cost INR 8.5-9 Lacs INR 12-14 Lakhs
Franchise Fee INR 2 Lacs INR 3.5 Lacs
Security Deposit INR 1.5 Lacs INR 1.5 Lacs
Total Investment INR 12-13 Lacs INR 17.5-19 Lacs
ROI 13-15 Months 13-15 Months
Royalty 8.50% 8.50%
No. of staff 3 5

 As per government guidelines, GST is applicable.
The above cost is based on approximate cost estimates.

Products / Services

1. Waffles 2. Waffle Sundaes 3. Shakes


The Belgian Waffle Co. is a pioneer in the Waffle category in India with 430 + stores across 130 + Indian cities. We are the fastest-growing waffle chain in the country having 160+ Franchise Partners including those in Nepal.  Our brand has been adding tremendous value to the quick service restaurant space by consistently delivering the best quality products driven by innovation. Our stores are a combination of Company-owned company operated (COCO) outlets and Franchise owned and franchise-operated (FOFO) outlets. The Belgian waffle Co. has been on a mission to spread taste and delight along with enduring quality.




Brand Origin


Expansion City

Bongaigaon, Dibrugarh, Golaghat, Nagaon, Tinsukia, Guna, Katni, Sagar, Anantapur, Chittoor, Srikakulam, Arwal, Darbhanga, Gaya, Muzaffarpur, Purnia, Sitamarhi, Korba, Surendranagar, Ambala, Faridabad District, Fatehabad District, Kaithal, Kurukshetra, Solan, Srinagar, Bokaro, Deogarh, Ramgarh, Bijapur, Dharwad, Mandya, Palakkad district, Thrissur District, Amravati, Nanded, Raigarh, Ratnagiri, Satara, Yavatmal, Cuttack, Puri, Sambalpur, Barnala, Faridkot, Moga, Sangrur, Dindigul, Sivaganga, Thanjavur, Tirunelveli Kattabo, Naini Tal, Nizamabad District, Aligarh, Gorakhpur, Meerut, Darjiling, Dharampur, Bhiwani, Baramati, Itanagar, Kharagpur, Tezpur, Ayodhya, Rudrapur, Kashipur, Bettiah, Rajnandgaon District, Dharamshala, Manali, Palampur, Hosapete, Madikeri, Muvattupuzha, Beed, Bhusawal, Shirdi, Balasore, Berhampur, Abohar, Batala, Firozpur, Phagwara, Kodaikanal, Ooty, Mughalsarai

Existing City

Indore, Jabalpur, Rajkot, Surat, Vadodara, Faridabad District, Gurgaon, Panipat, Tumkur, Mumbai, Nagpur, Nashik , Pune , Ajmer, Alwar, Jaipur, Kota, Sikar, Udaipur, Chennai, Hyderabad, Jhansi, Lucknow, Varanasi, Delhi, Bengaluru, Bhimavaram, Navi Mumbai, Vijaywada, Noida, Pan India, pondicherry, Guwahati, Shivamoga, Manipal, Cochin

Blocked City


Key features
On-the-go goodness- Redefining the way waffles are delivered from a fine dining, sit-down experience to an on-the-go treat - simple, convenient, and delicious.
1.2 100 % Vegetarian: Our specially formulated batter is eggless and all our ingredients are vegetarian to ensure a global appeal and a long shelf life.
1.3 Simplicity: Our business model allows our investors with little to no experience in the food industry to succeed as entrepreneurs at a relative investment and far more attractive returns. Also, End-to-end Service (all-inclusive support) is offered in setting up The Belgian Waffle Co. Outlet, from store designs/interiors to getting the outlet on board on Swiggy / Zomato.

Building on the success of our first waffle station in Mumbai in June 2015, we are now present in 130+ cities having 430 + operational outlets including the ones in Nepal selling 45,000 + waffles daily. 
The Belgian Waffle Co. Has a strong presence in metropolitan cities PAN India and is now keen to expand its reach in Tier 2 – Tier 3 cities which are growing markets

Ms. Anmol lalwani


Address: Bloombay Enterprises Pvt Ltd B1 - 901, Marathon Next Gen Complex, Off. Ganpatrao Kadam Marg, Lower Parel (W), Mumbai, Maharashtra, India - 400013.

Contact for The Belgian Waffle

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