Guston Hospitality has made its entry into the Indian market with the 1st business venture in the Tea café industry, the fastest emerging and organized industry with a huge scope of growth & expansions for the next 20 years through its brand name“Chai Hai Na” Celebration of every relation and serving happiness to consumers would be in the core of what we do. Under the brand name Chai Hai Na, the plan is to adopt the Direct stores & Franchise stores model to operate and have financial viability. In the next 3 years by the end of 2024, the plan is to have 150 stores, close to 300+ direct employees, and providing jobs to around 1000+ families.

Ownership Type	LLP
License Type	FSSAI
Main Product	COLD COFFEE, Peri-Peri Samosa, Badam Chai, Founder Special Chai, Peri-Peri Sandwich, milk Shakes
Logo Trademark

Country/Region	Ahmedabad, India
Business Automation	Semi
Business Involvement
GST No	24AAICG9082D1ZK

Franchise Model

Franchise Investment Details
Business Type	Economy cat(Kiosk)	Silver Cat	Gold Cat
Space	150-200 sqft	300 -500 Sq. FT	300 -500 Sq. FT
Furniture & Fixture/AC/Camera	INR 2.5 Lacs	INR 6 Lacs	INR 5.50 Lacs
Instrument (Mixer, Induction, Fryer, Oven, Water purifier etc.)	INR.75 K	INR 1 Lacs	INR 1 Lacs
Utensil	INR 35 K	INR 40 K	INR 40 K
Packing	INR 15 K	INR 30 K	INR 30 K
Food Material	INR 15 K	INR 30 K	INR 30 K
Marketing Promotion cost 0.15	INR 15 K	INR 30 K	INR 30 K
Miscellaneous (Inagural+ Training+ others)	INR 20 K	INR 50 K	INR 50 K
Legal/ Accounting assistance	INR 5 K	INR 20 K	INR 20 K
Billing machine & Software	INR 35 K	INR 40 K	INR 40 K
TV + Music system etc.+ Sign Board	INR 50K	INR 75 K	INR 75 K
Total w/o FEE	INR 4.65 Lacs	INR 10.05 Lacs	INR 9.5 Lacs
Franchise FEE & Security deposit ( for 1st Five)	INR 2.02 Lacs	INR 6.02 Lacs	INR 6.02 Lacs
Franchise FEE & Security deposit ( for others)	INR 3.02 Lacs	INR 6.51 Lacs	INR 6.51 Lacs
Total for 1st Three	INR 6.67 Lacs	INR 16.17 Lacs	INR 15.65 Lacs
Total Investment Actuals	INR 7.67 Lacs	INR16.56 Lacs	INR 16.06 Lacs
Model	FOCO	FOCO	FOCO
ROI	12-18 months	12-18 months	12-18 months
Royalty	7% (after 1st month)	7% (after 1st month)	7% (after 1st month)

Products / Services

Peri-Peri Samosa, 6 Types of Badaam Chai, Founder Special Chai - Banarasiya, Peri-Peri Sandwich, Kesar Badaam Cold Coffee, Kesar Badaam milk Shakes, Protein Milk Shakes.

Agreement & Training

Agreement	5 years
Agreement renewable charges	Not applicable
Training	1 month
Training Place	Franchise place

Marketing

Digital promotions by the company but Franchise will pay expenses incurred for following services as per the actual:

• Creative design and print inputs’ cost

• Travel cost of Training/F&B and Operation team beyond 1 visit per month

• Outside base city, all expenses like traveling, lodging, etc. will be paid by Franchise

• Any store-level celebration etc. the cost will be on Franchise

FAQs

Why Chai Hai Na- STABILITY

1. Well thought profitable business model with Guaranteed ROI in 12 -18 months
2. Franchise FRIENDLY approach for initial 1st month NO commission, FREE training to staffs for 1 month, after that Charges applicable.
3. Contract period for 5 Years
4. NO RENEWAL FEE for extending the contract period. However Rs. 51000 Retention BONUS on renewal.
5. F& B support for a standard recipe to ensure uniform & high-quality standard from the Company side and the Franchise is expected to maintain the standard throughout a contract period
6. Set up to be done by the company as per standard layout design by a team of experienced architects to deliver Cost effective yet Elegant setup
7. Marketing & digital promotion support to help in Software Integrations, Training, Delivery partners such as ZOMATO, SWIGGY, DINE OUT, EAZYDINER, etc. agreements, and social media promotions
8. Strict policy on NO Branch/Outlet within the periphery of 2 km from a franchise outlet
9. Exciting BONUS Rewards with Yearly TRIP on achieving yearly revenue target (Target slab will be shared separately)