Food &
Retail Shop
Tours & Leisure
Verified Brand

Chaai Seth

Category: Beverages
Company: Bractburd Food and Beverage Private Limited.
Brand Origin: New Delhi
Established Year: 2019
Business Type: Kiosk
Business Model: FOFO
ROI: 12-18 Months
Area: 350 Sq.Ft
Investment: 7 Lakhs
Franchise Outlets: 22
Google Rating: 3.9/5

About Us

It all begins back in 2015 when one of our co-founders during his college education in Shillong opened a small Tea Tafri (Kiosk) to meet the regular demand for Tea in the region & students residing. Slowly, with the help of quality recipes and foods, we keep on growing with a regular customer base & perfection throughout our operation. We have been consistanly delivering quality foods since then.

With the passing of time, our customer kept on growing & with operational effeciency, we became a renowed name for Tea. Seeing the market potential the Tafri changed into a full-fledged QSR restaurant. We are now expanding our operations through franchises across all parts of India with our quality
foods & unmatched service.

500+ Franchise Brands
Ownership Type PVT. LTD
License Type FSSAI, Gumasta
Main Product COFFEE, COLD COFFEE, Sandwich, Combo Offer, Pizza, Maggis, Tea, Burger
Logo Trademark
Country/Region New Delhi, India
Business Automation
Business Involvement Part Time , Fulltime

Franchise Model

Franchise Investment Details
Outlet Model Kiosk Cafe Model Premium
Space in sq. ft. 60 to 120 Sq.ft. 120 to 240 Sq.ft. 240 to 350 Sq.ft.
Interior Cost INR 1,00,000 INR 2,00,000 INR 3,50,000
Equipment Cost INR 100,000 INR 2,00,000 INR3,00,000
Licenses Cost INR 35,000 INR 35,000 INR 35,000
Franchise Fee INR 3,00,000 INR 4,00,000 INR 5,00,000
Marketing Cost INR 30,000 INR 50,000 INR 70,000
Total Investment INR 7,00,000 INR 11,00,000 INR 17,00,000
Royalty (option to choose by franchise) 3% of sales or INR 5000 3% of sales or INR 7000 3% of sales or INR 9000
Monthly working Capital INR 50,000 INR 80,000 INR 1,20,000
No. Staff required 3 4 4-5
Rent Analysis INR 15,000 INR 25,000 INR 35,000

As per government guidelines, GST is applicable.
The above cost is based on approximate cost estimates.

Products / Services

1.1 Tea
1.2 Fruit Tea
1.3 Cold Coffee
1.4 Sandwich Combo
1.5 Burger Combo
1.6 Pizza Combo
1.7 Chai Pakora Combo
1.8 Maggi Combo 
1.9 Dostie Combo

Agreement & Training

Agreement Term 5 Years
Profit Margin 35%
Raw material provided Brand
Marketing Responsibility Brand
Recruitment responsibility Franchise
Delivery Partner listing Brand
Training Brand




Cost Bifurcation

1.1 Product Cost: 20%
1.2 Rent Cost: 20,000/-
1.3 Salary: 30,000/ (2 staff)
1.4 Marketing: 5,000
1.5 Wastage: 1% 
1.6 Packaging Cost: 4 rupees 
1.7 Miscellaneous Cost: 2 rupees
1.8 Accommodation : 0 ( no accommodation is given)
1.9 Net Profit Margin: 35% to 38%
1.10 Gross Profit Margin: 75%



1.1 Always demanding food with quality ingredients &unique taste.
1.2 Low Franchise Fee with highest ROI & fastest payback
1.3 Time-to-time Menu elaboration & updation.
1.4 Pricing as per local competition & local food integration in the menu.
1.5 Standard SOP to deliver the same level of taste across all outlets.
1.6 Local Vendors' Tie-up & high level of margin in foods.
1.7 Unique Location lockin to avoid internal competition.
1.8 Social Media Marketing Support.
1.9 Staffing Support (Chef).
1.10 Weekly doubt-clearing sessions and sales Analysis meetings.
1.11 Software & IT assistance.
1.12 Brand name authorization & resource/technological sharing.


Brand Origin

New Delhi

Expansion City

New Delhi, Ahmadabad, Gandhinagar, Surat, Aurangabad, Mumbai, Pune , Solapur, Bathinda, Patiala, Delhi, Pan India

Existing City

New Delhi, West Kameng, Bellary, Thiruvananthapuram, Nagpur, Chennai, Kanpur, Ahmedabad

Blocked City



1.1 Our Mission is to deliver hygiene & quality foods to our beloved stakeholders.
1.2 Our Vision is to be the leading organized food cafe chain across the globe.
1.3 Our Goal is to satisfy our customers with taste, quality, service & presentation.


Arpit Raj


Address: G6, Pankaj Grand Plaza, Mayur Vihar, New Delhi, Delhi 110091

Contact for Chaai Seth

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