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99 Pancakes

Category: Bakery
Company: Euphoriya Hospitality Pvt. Ltd
Brand Origin: Mumbai
Established Year: 2017
Business Type: Cafe
Business Model: FOFO
ROI: 18-20 Months
Area: 400 Sq.Ft
Investment: 25 Lakhs
Franchise Outlets: 45
Google Rating: 4.2

About Us

99 Pancakes opened its first store in June 2017 in Kala Ghoda, Mumbai and experienced unprecedented success. Since then the company has been growing exponentially, with 45 plus outlets spread across 15 cities. We also opened doors to the International market with our first International store in Australia. 99Pancakes is a live kitchen concept, all the products are made in front of the customer with the finest quality ingredients. The product ranges from sweet, soulful mini pancakes from Holland, thin large crepes from France and state-of-the-art desserts from Austria, Italy and Belgium.99 Pancakes offers exciting European gourmet journey where everyone will find an answer to their most secret cravings.

99 pancakes is backed by a strong team. Our director and founder, Vikesh Shah has more than 20 years of experience in the dessert industry. He has great passion for food and new concepts. His unique vision and ability to blend flavors from East and West brought India an innovative concept of Dutch Poffertjes adopted to Indian taste buds. Under Vikesh’s inspired guidance, 99 Pancakes was the first brand to introduce Mini Pancakes to Indian audience, which resulted in unimaginable success. He believes that innovation is the key to success of any company in any sector and especially in a highly competitive QSR environment.

Our business model is easy to operate and also the return on investment as fast as 14-15 months. We offer comprehensive training to the franchisee which helps in managing the backend as well as help attain a great experience to the customer. We are looking at passionate individuals who would want to dedicate their valuable time and effort backed with our support to make a successful store.

Ownership Type PVT. LTD
License Type FSSAI,Gumasta
Main Product
Logo Trademark
Country/Region Mumbai, India
Business Automation
Business Involvement

Franchise Model

Franchise Investment Details


Outlet Model


Cafe & Cake shop



400 Sq.ft to 600 Sq.ft

Cost of renovation (Furniture & Fixture/Civil/Elect etc.)


INR 9 Lakhs

Air conditioning,Television sets,Computer etc.


INR 1 Lakhs

Main board & glow Sign


INR 1 Lakhs

Cost of machinery and equipment's


INR 6 Lakhs

First stock


INR 1 Lakhs

Refundable security amount


INR 1 Lakhs

Franchise fees


INR 6 Lakhs

Total Investment


INR 25 to 30 Lakhs

As per government guidelines, GST is applicable.

The above cost is based on approximate cost estimates.



Hectic lifestyle, changing habits and taste, the demand for reasonable priced high quality pancakes and desserts has grown. With the average income on the rise and greater number of people visiting foreign countries, people today are more open to international cuisines as one of their frequent diets.
A 99 Pancakes outlet is a low cost high return on investment option with a high degree of differentiation in the food industry. The franchise opportunity is also open to all, even to those who have no prior experience in the food business.
This is only possible because of the stringent training and the standard operating procedures in place, backed by professional operations, sales, and marketing and human resources team to help the business grow.

At 99 Pancakes we work with our hearts!

What business qualifications does 99 Pancakes seek in its potential franchisees?
The following qualifications, among others, are essential to be considered for a franchise:
1. An entrepreneurial spirit and strong desire to succeed.
2. The ability to manage finances.
3. Passion for your business.
4. Premise owner-operator.
5. Willingness to adhere to the guidelines and systems provided by 99 Pancakes.
6. Willingness to complete a comprehensive training program and become proficient in all areas.
7. Willingness to comply with Franchise Agreement compliance.
8. Financial resources.

What are the next steps in becoming a 99 Pancakes Franchise Owner?
1. Review the initial packet of information and fill out the no-obligation application,
2. After financial approval and understanding basic terms, pay the token amount of Rs. 2, 00,000/- to sign the LOI. Token amount would be deducted from franchise fees while signing the main agreement.
3. Our representatives will visit the location. Advice for specific areas and select the right location apt for the upcoming outlet.
4. Do your Homework! Thoroughly read the agreement of current franchisees in the system.
5. Come to us for a Decision Day. A 2-hour meeting to show you the behind the scenes of a Café’s, discuss operations and marketing. Submit documents to corporate for final approval by Franchise Committee.
6. Signing of agreement.

What happens after I sign a franchise agreement?

1. Phone Orientation with a 99 Pancakes Representative: (timeline expectations for all processes from site selection to opening).
2. Site evaluation and selection: complete site selection form to present for acceptance.
3. Pre-construction design
4. Training
5. Order equipment and modular design
6. Begin Local Store Marketing
7. Grand Opening

What is the initial investment?
RS. 1500000 - 3500000

What does it take to financially qualify?
2500000 Net Worth per outlet.

How much Profit can I make?
Profitability varies depending upon a number of factors, including sales, location, occupancy and operating costs and the ability of the staff to manage and control the business. Our experienced executives will help you grow and make as much as saving in terms of profit.

How long does it take to be approved?
Initial financial approval takes approximately 24 hours. Euphoriya Hospitality Private Limited has final approval for awarding franchises.

What is 99 Pancakes royalty rate?
7 %+ applicable taxes till 8 lakh sale on monthly basis. Above the sale of Rs. 8 Lakh per month you will be charged 10% + applicable taxes on gross sales.

What about all raw material purchase and other purchase? |
All purchase regarding raw material, pre mix, toppings, ice creams etc. will besupplied by 99 Pancakes and its authorized distributors. It is to facilitate easy working and standardize our menu. It also acts as one stop purchase for easy accounting. Collective buying power will also help less material cost and more profit to our franchise. The cost of transportation of raw material for locations out of Mumbai will be charged extra at actual cost of transport which will be discussed in development process of the outlet. However one free delivery per month will be provided by 99 pancakes.

Will 99 Pancakes finance any amount of money in the project?
99 Pancakes does not provide any financing. The remaining cost if any may be financed through a bank.

How long is the development process to open a store?
Approximately 45 days, from securing a site.

What will be the term of franchise agreement and when will the security deposit will be refunded?
Agreement period will be for 3 years (36 months). Security deposit will be refunded after the term (i.e. 3 years) on completion of the agreement.
If there is a renewal then again security deposit will be carried forward to the company.

Who will recruit the staff and what about training procedures?
All staff will be appointed by the franchisee. However first training will be given by 99 pancakes before opening at no extra cost. There will be extra charge of second training if required by the franchisee.
Training period is minimum 20days before opening the outlet.

What can be a possible loss to the franchise owner?
If the sales go below breakeven mark then the franchise owner may bear a loss to pay its monthly ongoing expenses of rent and electric bill etc..

What is the Advertising contribution percentage?
There is currently a 1% plus applicable takes is marketing fee; however we have the right to exercise up to 2% of Gross Sales.

What is the average size of a 99 Pancakes?
An in-line or sit down unit typically averages from 250 to 350 square feet and related storage space will typically range between 100 to 150 square feet. Each Outlet should preferably have 15 to 30 square feet of service counter space.

Who will decide the menu pricing and the sales promotion?
99 Pancakes will decide all menu pricing, menu items and sales and promotion strategy.

What would be the approximate set up cost?
99 Pancakes standalone store will cost around 15 lacs to 35 lacs for development process, working capital, and all other minute expenditure.


Brand Origin


Expansion City

Pan India

Existing City

Surat, Vadodara, Mumbai, Pune , Hyderabad, Delhi, Navi Mumbai, Virar, Kandivali, Mulund, Goregaon, Borivali, Lower Parel, Ghatkopar, Malad, Worli, Nerul, Fort, Matunga, Andheri Lokhandwala, Dombivli

Blocked City


The first ever brand to introduce the concept of mini or Holland pancakes in India.

They serve mini and French pancakes in delectable flavours like Mango, Nutella, Strawberry, Banana Caramel, etc.

They also serve – Snowflakes, Ice-creams and Shakes.

99 Pancakes are known for their taste and flavours which is why it has established a huge customer base in India.

Quality – Speaking of quality they serve the ‘Best Pancakes in India’ making them the undisputed quality servers of pancakes.

Presentation – The presentation and serving style of their pancakes and other dishes is admirable and impressive and will make you want to snap a picture of it every time you have them.

They have an express model and a café model available for franchise.

99 Pancakes will help your staff training and recruitment.

They will also assist you in site identification and inspection.

They help you with equipment procurement and outlet launch too.

They assist you in creating standardized ambience and look.

They provide ongoing support with ingredients, brand promotion, etc.


- Agreement Terms are of 3 and 5 Years.
- Agreement will be renewed after 3 and 5 years without any cost.    Only Legal cost will be applicable. 
- Profit Margin 70 to 75%
- Staff hiring will be done by Brand.
- Complete Training will be provided by Brand
- Raw Materials will be provided by the brand.
- Marketing & sales increasing strategy Support.
- Online delivery partners tieup.
- Employ Required: 3 to 6 Staff (Depends upon Model)
- Working Captital: 1.5 to 2 Lakhs


Rajna Nambiar


Address: Shop No 7, Daffodil Society, Food junction, Central Ave, Hiranandani, Powai, next to Kaventers, Mumbai, Maharashtra 400076

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