Food &
Retail Shop
Tours & Leisure
Verified Brand

The Waffle Co.

Category: Dessert
Company: A.S. Food
Brand Origin: Delhi
Established Year: 2017
Business Type: Kiosk, Take Away
Business Model: FOFO
ROI: 9-12 Months
Area: 200 Sq.Ft
Investment: 12 Lakhs
Franchise Outlets: 70
Google Rating: 4/5

About Us

The Waffle Co. today is one of the most loved brand when it comes to desserts. The tempting variety of Waffles, Thick Shakes & Pancakes is just divine. Most of our stores are designed keeping in mind a contemporary look & feel, incorporating capacity of 10-12 people at a time, and not to forget excellent hygiene & ambient lighting.
Started by the directors of Gianis in 2017, The Waffle Co has 70 stores spread across different cities all of them focused on our key ingredient –Taste & Quality. We definitely wish to expand further without compromising on our commitment of delivering quality and yumminess in every bite of waffle and every bottle of shake.

500+ Franchise Brands
Ownership Type Proprietorship
License Type FSSAI
Main Product FRENCH FRIES,Waffles,Pancakes,Shakes
Logo Trademark
Country/Region Delhi, India
Business Automation Semi
Business Involvement Part Time , Fulltime

Franchise Model

Franchise Investment Details   

Area 200-250 Sqft
Interior cost INR 4-5 Lacs
 Machinery cost INR 1.50  Lacs
Air condition INR 50 K
Furniture INR 20 K
Billing software INR 10 K
Franchise Fee INR 5 Lacs
Total Cost INR 11.60 - 12.60 Lacs
ROI 10-12 months
Royality 5 %

Products / Services

  1. Waffles
  2. Waffles Sandwich
  3. Pancakes
  4. Beverages
  5. French Fries
  6. Waffle Cakes
  7. Shakes

Agreement & Training

Agreement & Training Details   

Agreement Term 5 years
Renewable Charges INR 1 Lac
Training Periods 7 days
Training Place Delhi
Gross Profit Margin 65%
Net Profit Margin 30%

Support / Responsibility

Site Selection - Our experts will provide you guidance with site selection and finalise on a mutually decided site.
Setup - We support you with complete store designing and construction from the very beginning of action.
Marketing Support- Complete social media support and brand creatives is provided in accordance of local markets.
Training- Our experts provide with an ongoing tutorial to ensure that the quality of product is always up to the mark.


Marketing Support- Complete social media support and brand creatives is provided in accordance of local markets.

Cost Bifurcation

1.1 Gross Profit Margin 65%
1.2 Food Cost 30%
1.3 Net Profit Margin 30%


Why The Waffle Co
.Is waffle business profitable?
Yes, it’s an emerging and profitable business. One can earn quite a lot as “The Waffle Co.” provide a 20% profit margin approx.

What is the ROI of The Waffle CO?
Investing in “The Waffle Co.” business in India provides excellent returns on investment:
Total Investment 10-12L
Annual Net Profit 10-12 L
ROI 25%
Estimated Payback 10-12 (M)

Is financing available for starting The Waffle CO. franchise?
No, a financing option is not available to become The Waffle CO. franchise partner. We hope that it will be available soon in near future.

Are there any recurring costs?
Yes, the waffle company franchise cost is Rs. 4 Lacs, then a 5% royalty on monthly sales. To monitor this, we have a dedicated team that conducts regular audits and monitors the performance of all our stores.

Can I purchase multiple franchises?
Absolutely! We aim to be the biggest Belgian waffle franchise in India. We are seeking both single and multi-unit partners across the country.

How much time is required to become an owner of The Waffle Co. Franchise?Once you have finalized The waffle co. franchise location along with all the legal & financial proceedings. It typically takes between 3 and 4 weeks to build out your store, complete the franchise training, and get your store ready to open.




Brand Origin


Expansion City

Pan India

Existing City

Jabalpur, Patna, Durg, Dohad, Ambala, Hisar, Kurukshetra, Latur, Mumbai, Ludhiana, Jaipur, Chennai, Dehradun, Chandigarh, Delhi, Ahmedabad

Blocked City


The Waffle Co. one of the most beloved brands when it comes to dessert, intends to grow our family further and aim at having more stores in PAN INDIA.
We’re looking for franchise partners to help us in our mission of spreading smiles through delicious desserts. Maintaining the food standards and consistency across all the stores is our prime concern.


Mr. Aruneet Singh


Address: Prop No. S-52, Janta Market, Rajouri Garden

Contact for The Waffle Co.

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