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The Belgian Waffle
Category: Bakery
Company: Bloombay Enterprises Private Limited
Brand Origin: Mumbai
Established Year: 2015
Business Type: Kiosk, Cafe
Business Model: FOFO
ROI: 13-15 Months
Google Rating: 4.0
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About Us

About us:

It all began in 2015 when Shrey, whilst working internationally on a food experimentation spree, stumbled upon this delectable, symmetrically-patterned & unique dessert cuisine that he couldn’t resist taking back with him to his country. This idea eventually unfolded itself & took the form of ‘The Belgian Waffle Co.’, the fastest-growing Waffle chain in India, with its foundations firmly built on the values of excellence, simplicity, and affordability. 

We thrive on innovation, quirkiness, and warmth which have been carefully incorporated into the products that we have to offer. Our wide range of products consists of Waffles/Sundaes to ready-to-eat Waffle Chips. We have expanded our portfolio to FMCG products as well. 

Why the Belgian waffle Co.

The Belgian Waffle Co. Is a pioneer in the Waffle category in India with 330 + stores across 90 + Indian cities. We are the fastest growing waffle chain in the country having 160+ Franchise Partners including those in Nepal. 

It is an absolute pleasure for us to inform you that we won the Franchisor of the Year “Dessert Category” award in 2018 followed by an award for “The Most Admired Food Start-Up” and “Asia Food Innovation Awards” in the Foodservice category in 2019. We truly believe in providing an enriching waffle experience to our end consumers and are happy that you share the same desire and passion.

Franchise Model

We only have FOFO Model

Model

Kiosk (Mall)

Cafe

Space

 80 Sq.ft. & above

 200 Sq.Ft. & above

Setup Cost

INR 8.5   Lakhs

INR 13 Lakhs

Franchise Fee

INR 3.5 Lakhs

INR 5 Lakhs

Total Investment

INR 12 Lakhs

INR 16-18 Lakhs

ROI

13-15 Months

13-15 Months

Royalty

8.5%

8.5% 

No. of staff

3

 5

 As per government guidelines, GST is applicable.

The above cost is based on approximate cost estimates.

Key Features

Key features

1. 100 % Vegetarian: Our specially formulated batter is Eggless and our ingredients are vegetarian to ensure a global appeal and long shelf life.

2. Crispiness: We constantly deliver freshly baked, delicious, “crispy, yet soft” waffles with an alluring aroma and a perfect taste.

3. On the go Goodness: Redefining the way waffles are delivered from fine dining, sit down experience in an on-the-go treat - simple, convenient, portable, and delicious.

4. Profitable: Built with an understanding of the constraints of high rents, the model makes optimum use of space and manpower whilst delivering consistent quality and inspirational products at affordable pricing.

5. Simplicity: Our business model allows our investors with little to no experience in the food industry to succeed as entrepreneurs at a relative investment and far more attractive returns. End-to-end Service: An all-inclusive support is offered in setting up The Belgian Waffle Co. Outlet, from store designs/interiors to getting the outlet on board on Swiggy / Zomato.

Other

Agreement Term

3 years

Food cost

27%

Working capital

2 To 4 Lakhs 

Initial Raw Material

INR 2.5 Lakhs

Profit Margin 

Approx 20%  on sale

Raw material Provided by

 Brand

Delivery Partner listing

Swiggy & Zomato

Recurring Expense (Fixed cost)

 INR 1,50,000

Training

Brand

Target Customer

20 to 35  age group

Target  Consumer

 All 

Break-even point.

 13 to 15 Months

 Brand is not looking franchise partner in these cities.

Mumbai, pune, kolhapur, nagpur,nashik, aurangabad,solapur,aloka, amravati, ahmedabad vadodara,surat,anand,rajkot,bhavnagar,vapi,bharuch, navasari,gandhidham,valsad, bardoli,morbi, ankhleshwar, bhuj,mehsana, godhra, bengaluru, manipal, belgaum, mysore, hubli, mangalore,davanagere, delhi, gurugram, noida, faridabad, karnal,rohtak, panchkula, rewari, chennai, coimbatore, vellore, trichy, madurai erode, jaipur,kota, jodhpur, udaipur, neemrana, bikaner, pali,  mount abu, sri ganganagar,bhilwara, hyderabad, kokapet,  karimnagar,warangal, jalandhar, amritsar, phagwara, ludhiana, hoshiarpur, mohali, kapurthala, pathankot, patiala, vijaywada,  visakhapatnam, rajahmundry, guntur, nellore, vizag, kurnool, eluru, mangalagiri, tirupati, vizianagaram, kakinada, durgapur, kolkata, ghaziabad, lucknow, varanasi, agra, kanpur, prayagraj,vrindavan, gorakhpur, trivandrum, calicut, kochi, thiruvilla, indore, jabalpur, bhopal, chhindwara, gwalior, panjim, baga, madgaon, vasco, guwahati, jorhat, patna, jamshedpur,dhanbad jammu, srinagar, bhubaneshwar, dehradun, bilaspur, raipur,  imphal, brodway, puducherry, dimapur.

 

Partner With Us

The Belgian Waffle Co is a pioneer in the Waffle Category in India with 200+ stores across 55+ Indian cities. We are the fastest growing waffle chain in the country and have 150+ Franchisee Partners including those in Nepal and Dubai.

It is an absolute pleasure for us to inform you that we won the Franchisor of the Year “Dessert Category” award in 2018 followed by an award for “The Most Admired Food Start-Up” and “Asia Food Innovation Awards” in the food service category in 2019. We truly believe in providing an enriching waffle experience to our end consumers and are happy that you share the same desire and passion.

From the very beginning, we understood that a scalable and consistent model would be the key to spreading our delicious waffles, and therefore franchising the Belgian Waffle Co. has never been easier.

The simplicity of our operating model allows people with little or no experience in the food business to succeed as entrepreneurs with lower investment as and far more attractive returns than most of our peer brands.

As franchisors, we provide all-inclusive support which includes store design, training operations, marketing support and of course, the product and its ingredients, and we would be happy to speak to qualified individuals who share our vision and passion.

Expansion
Building on the success of our first waffle station in Mumbai in June 201, we are now present in 95+ cities having 330 + operational outlets including the ones in Nepal selling 40,000 + waffles daily. 

The Belgian Waffle Co. Has a strong presence in metropolitan cities PAN India and is now keen to expand its reach in Tier 2 – Tier 3 cities which are growing markets. 


International Expansion

The Belgian Waffle Co., India’s fastest growing Waffle company has its presence in Nepal. Partner with us to experience the exciting journey of taking India to the World and in the process enjoy financial returns. 

City

Franchise Expansion City

Indore, Kurukshetra, Sirsa, Thrissur District, Meerut, Kharagpur, Tezpur, Silcher, Sangli, Hubli, Kakinada, Vijaypara

Franchise Existing City

Indore, Jabalpur, Rajkot, Surat, Vadodara, Faridabad District, Gurgaon, Panipat, Tumkur, Mumbai, Nagpur, Nashik , Pune , Ajmer, Alwar, Jaipur, Kota, Sikar, Udaipur, Chennai, Hyderabad, Jhansi, Lucknow, Varanasi, Delhi, Bengaluru, Bhimavaram, Navi Mumbai, Vijaywada, Noida, Pan India, pondicherry, Guwahati, Shivamoga, Manipal, Cochin

Contact Us

Ms. Zainab Kapadia

Mob No. XXXXXXXXXX

Address: Kothari Heights, A-S3, Ground Floor, 249, Lamington Rd, Mumbai Central, Mumbai, Maharashtra 400008

Contact for The Belgian Waffle

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