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As an ardent & refined foodie, Smita (Founder) had tried different cuisines wherever she have traveled. One day, as she was craving to have good authentic biryani, she ordered biryanis from 7-8 good known outlets in Gurgaon. To her utter disappointment, she couldn’t find any biryani as per her taste and liking. Being a decently good cook and having a passion for this art, she thought of exploring the ingredients that according to her make up to a good recipe of Biryani. After much research and procurement of the necessary ingredients, she prepared it for herself. She and the entire family relished the taste of this newly invented biryani. That was the moment when an idea ran through her mind. Why can’t I venture into this business of Biryanis where she can meet the taste requirements of other foodies and simultaneously make an earning for herself? The very next day, she made a good amount of biryani and posted the images on her Facebook page, mentioning about her experience of exploring the world of biryanis. Her friends immediately reacted to the post and asked for it. She sold two handis on that day, which really gave her a boost to do more. Gradually, she started getting orders on a daily basis (thanks to Facebook promotion). It’s been almost 4 years now as she grew from serving just two customers initially to having 50000+ customers currently in Gurgaon & Delhi NCR. Furthermore, when she fetch her first award in 2015, Chef Sabhyasachi (Sabby) started addressing her ‘Biryani Queen’. So, then and there it was decided to go for the brand name BIRYANI QUEEN.
Franchise Investment Details
Outlet Model
Food court
Cloud kitchen
Fine dine
Causal dine
Space
300 Sq.ft
700 Sq.ft
1000 Sq.ft
1500 Sq .ft
Interior Cost
INR 5 Lakhs
INR 4 Lakhs
INR 8 Lakhs
INR 14 Lakhs
Equipment Cost
INR 7 Lakhs
Licenses Cost
INR 20K
Franchise Fee
INR 10 Lakhs
Marketing Cost
3%
Initial Raw Material Cost
INR 2 Lakhs
Total Investment
INR 17.20 Lakhs
INR 20.20 Lakhs
INR 27.20 Lakhs
INR 34.20 Lakhs
Royalty
8%
Model
FOFO
Monthly working Capital
INR 12 Lakhs
No Staff required
7
9
10
16
Rent Analysis
INR 50K
INR 30K
INR 70K
INR 1.2 Lakh
Agreement Term
5 years
Profit Margin
20-30%
Master Franchise status (india only )
yes
Raw material provided
Franchise need to purchase few raw material from Brand only , rest they can purchase local city
Marketing responsibility
Brand & franchise
Recruitment responsibility
Brand for technical staff rest franchise
Delivery Partner listing
Zomoto & Swiggy
Agreement Renewal Fee
50% of franchise fees
Training
BRAND will provide free training throughout agreement term
Gurgaon
Patna, Mumbai, Pune , Dehradun, Lucknow, Cochin
Raipur, Gurgaon, Kolkata, Delhi, Noida
WHY BIRYANI QUEEN
-Authentic, traditional ‘Dum’ biryanis (similar to Hyderabadi style)
-28+ variants of dum biryanis including 4 diet options with low carb & low fat
-Unique blend of 16 secret spices for each biryani*, matching to the taste buds of every customer
-Dum Biryanis served in less than 10 minutes (in comparison to competition that takes 40-60 minutes)
-Selling under Quick Service Restaurant (QSR) format
-Innovative concepts of biryanis like Diet biryani, Cold Biryanis etc.
-100% microwavable earthenware used for delivery and dining
-Average ticket size of more than INR 1200 per customer
-No manufacturing involved
-Hassle free distribution process
Mob No. XXXXXXXXXX
Address: M -219 , GROUND FLOOR, ORCHID ISLAND - SECTOR 51 GURGAON ( HR )