Fast food players see healthy growth

Fast food players see healthy growth

Operators in the quick service restaurant segment — such as the franchisees for Domino’s, Pizza Hut and McDonald’s — are expecting double digit same store sales growth (SSSG) to continue in the second half of the fiscal year.

A combination of factors are playing out in the favour of quick service restaurants (QSRs): demand revival, attractive promotional schemes and robust sales from the mobile and internet platforms.

Companies such as Westlife Development (the McDonald’s franchisee for the western and southern India) and Jubilant Foodworks (Domino’s franchisee) have in the past three quarters posted elevated growth.

According to a report from Edelweiss Securities, the franchisees will also benefit from a government ban on online sales by unlicensed operators.

The Food Safety and Standards Authority (FSSAI) of India in July has directed 10 leading online food service platforms to delist the unlicensed players.

The directive came after the FSSAI received a high number of complaints regarding the poor quality of food supplied by various outlets listed on popular online food ordering platforms.

During the first quarter, while McDonald’s reported SSSG of 24.2 per cent over the same period last year (261 stores), the growth at Domino’s stood at 25.9 per cent (1,117 stores) and Coffee Day Global Ltd (Cafe Coffee Day) at around 10 per cent across 1,694 stores.

The report pointed out that in terms of overall sales growth over last year, McDonald’s reported a jump of 30.2 per cent, Domino’s 26 per cent, Yum! Brands India (Pizza Hut) at 20 per cent and Cafe Coffee Day at 14.4 per cent.

“Value menus via affordable pricing have worked very well for QSRs. All of the aforementioned brands have dished out similar propositions — McDonald’s launched the McSaver menu, CCD Totally Worth It, Domino’s Everyday Value and Pizza Hut Everyday Wow Takeaway — focusing on providing value to customers at affordable prices.

“With recovery in consumption, growing brand awareness and QSRs venturing to Tier-II and Tier-III (smaller) cities, such campaigns are more likely to drive demand and attract price-conscious customers in our view,” analysts at the brokerage said. 

Source: Telegraph India (


Franchise Discovery helped us set up our waffle franchise, from start to finish. We didn't have to run about for licenses, and all the paperwork was taken care of. We are now running the business happily. Thank you Franchise Discovery.



When we first came to Franchise Discovery, we didn't have much idea about starting a business. My wife and I are both from the service industry, but we wanted to get into business so that we could stop the 9 to 5 routine. We were helped beyond our imagination, and hope to start more businesses in the future.

Ranjan Singh


Franchise Discovery made it easy for us to find investors for the business. It really helps when you have contacts in the marketplace, and we're happy to associate ourselves with Franchise Discovery.

Shrenik Shah


Being in the franchise business for long we have come across many people. We have found Franchise Discovery to match us with the right investors according to their needs. This helps us as well as the investors, many of who are investing for the first time.

Ankit Shah


I thank everyone at Franchise Discovery for the smooth functioning of starting our set up. We were skeptical at how to run a fast food business, but we got all the help and expertise we needed and couldn't be more relieved. We are now thinking of taking up another franchise of desserts this time. Hope things go well again.