Why location matters while starting a food franchise in India?

Why location matters while starting a food franchise in India?

There are many factors that go into making a franchise business a huge success and location is one of them. Location plays an important role in deciding the demographics that will come to your establishment. Let’s make a list of the points on how to make the location work for your franchise.

Neighborhood matters

Neighborhoods decide what kind of people are living there. When you choose a location, make sure to find out beforehand if the people in that area are going to take a shine to your product. Customer surveys and focus groups will give you an idea if this is so. Some areas do not allow serving non-vegetarian fare in the vicinity, so be prepared.

Good facilities/amenities

It’s important to note if the area has 24 hours running water and an unlimited power supply. Also find out if parking is easily available for your potential customers, so that they can pop in quickly for a takeaway.

Commercial angle

If you choose to open your franchise in a commercial area that attracts office goers and trade establishments, make sure you get the marketing right. People in commercial areas head to food places mostly for an afternoon meal or a tea break. Make sure you get a license for patio seating (if any) and find room to host delivery boys during their off hours.

Check out the competition

If there are too many franchises in the same industry, you might want to check the competition. The area may be conducive to business, or the market could be saturated, either way review other franchises and businesses to figure out where you will stand.

Ask for Franchisor Help

Your franchisor will have a sea of knowledge and can help you in choosing the right location and floor plan for your business. Also, since the franchisor has been in the business for some time, he will have access to a legal team and realtors who can help you set up your franchise.


Catering to over multiple brands in the F&B industry, Franchise Discovery serves both domestic as well as International brands across India and around the globe. For more information or to start your franchise, email us at info@franchisediscovery.in



Franchise Discovery helped us set up our waffle franchise, from start to finish. We didn't have to run about for licenses, and all the paperwork was taken care of. We are now running the business happily. Thank you Franchise Discovery.



When we first came to Franchise Discovery, we didn't have much idea about starting a business. My wife and I are both from the service industry, but we wanted to get into business so that we could stop the 9 to 5 routine. We were helped beyond our imagination, and hope to start more businesses in the future.

Ranjan Singh


Franchise Discovery made it easy for us to find investors for the business. It really helps when you have contacts in the marketplace, and we're happy to associate ourselves with Franchise Discovery.

Shrenik Shah


Being in the franchise business for long we have come across many people. We have found Franchise Discovery to match us with the right investors according to their needs. This helps us as well as the investors, many of who are investing for the first time.

Ankit Shah


I thank everyone at Franchise Discovery for the smooth functioning of starting our set up. We were skeptical at how to run a fast food business, but we got all the help and expertise we needed and couldn't be more relieved. We are now thinking of taking up another franchise of desserts this time. Hope things go well again.