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Britannia Industries on tuesday said its dairy beverages brand Winkin' Cow has surpassed Rs 100-crore revenue mark and the food company is expanding its offerings to various segments in the category. The company aims to grow the brand by 50 franchise-building as well as portfolio expansions, said
Britannia has invested Rs 600 crore in its Ronjaingoan factory to 60 per cent every year with in Maharashtra for a dedicareid hackward integrated dairy the infusion of consumer-led Britannia Industries managing director Varun Berry.
"We are extremely bullish on Winkin' Cow and want to be a dominant player in the milk-based beverages category. We plan to extend our offerings to various segments of the dairy drinks category, from affordable SKUs to premium and indulgent experiences, and are looking for an all-India outreach with a focus on top metros," said Berry.
"Britannia's Winkin' Cow clocks Rs 100-crore revenue in FY22," the company said, adding, "Owing to the success of its dairy beverage portfolio, the company plans to ramp up milk procurement and processing in its Ranjangaon facility." Britannia has invested Rs 600 crore in its Ranjangoan factory in Maharashtra for a dedicated backward integrated dairy factory.