BLive, a prominent multi-brand EV platform in India, has recently unveiled a new program designed to advance women's empowerment within the EV industry. As part of this initiative, BLive is extending a distinctive opportunity for women-owned and women-run franchise partners to join the BLive family by exempting 50 percent of the franchise fees across all locations in India.

Numerous studies have highlighted the significant role of entrepreneurial ventures in fostering economic growth and creating employment prospects for women in both developing and high-income countries. This connection is directly derived from the fact that entrepreneurial activities contribute to the establishment of fresh job opportunities for female entrepreneurs, their families, and their networks. Women bring diverse perspectives in management, organization, and business, thereby opening up a wide array of possibilities for successful ventures.

With this initiative, BLive aims to provide a platform for women to embark on their entrepreneurial journeys, establish thriving franchises, and emerge as leaders in the EV industry. By alleviating the financial burden of franchise fees, BLive seeks to facilitate the entry of women entrepreneurs into the EV industry and assist them in surmounting the initial obstacles involved in starting a business.

Samarth Kholkar, CEO and Co-Founder, BLive said, “Currently, 20 percent of our franchise partners are women and we are committed to raising this percentage and enabling more women to become our franchise owners and partners. Our focus on empowering women to become EV entrepreneurs is inclusive of Tier ll and Tier lll towns. This initiative is a significant step towards addressing the gender gap in the EV industry and empowering women to become leaders in this rapidly growing sector. With the demand for sustainable and eco-friendly transportation options on the rise, the EV industry in India is expected to grow exponentially in the coming years. This presents a huge opportunity for women entrepreneurs to take charge and become a part of this exciting and dynamic industry.”

Anita Sonawane from Jalgaon, Maharashtra said, “Partnering with BLive has been a fulfilling experience. The feeling of being your own boss is confidence-inspiring and makes you give your best towards making earnings. Electric mobility is not only the future; it is the present and it is here! This initiative is a great opportunity for more women like me to take a confident step towards owning our future.”

BLive has collaborated with a leading management institute to provide a women focussed management programme to upskill all women franchise partners.

Sandeep Mukherjee, Co-Founder, BLive said, “We are excited to launch this unique initiative to promote women's empowerment in the EV industry in India. We believe that by supporting women entrepreneurs, we can create a more equitable and sustainable future for all. We encourage women-owned and women-run businesses across India to take advantage of this opportunity and join the BLive family.”

Source: https://www.indianretailer.com/news/blive-empowers-women-ev-industry-franchise-fee-waiver-initiative