PitaPit enters South, West Indian market through MuVi concept restaurants

PitaPit enters South, West Indian market through MuVi concept restaurants

Canadian quick service restaurant chain, PitaPit, is all set to enter into South Indian market with its first restaurant in a new mall in Hyderabad.

Founded in 1995, in Ontario, Canada, PitaPit today has over 650 restaurants across 13 countries.

Pitapit offers customised, healthy and nutritious Pita Sandwiches and provides a healthy alternative to high carb, high fat, fast food.

It already has presence in North India with 11 restaurants being operated in partnership with Mentor Hospitality, its master franchisee for North and East India.

The brand is growing aggressively in the country with about 10 restaurants under construction in various metro cities.

It recently opened a restaurant at the Delhi Airport and RMZ Eco world, a Tech Park in Bengaluru, with two more restaurants planned by March 2019, in partnership with HMS Host.

“PitaPit has been well accepted and enjoyed by the North Indian market, especially the urban workforce. We expect the same positive feedback from the South Indian market as we intend to target the urban professionals especially the tech workforce and the health-conscious families looking for healthy and fun to eat alternatives” said Virat Mohan, CEO of Pita Pit India.

The company entered the South through Hyderabad-based, Muvi Concept Restaurants, its master franchisee for South and West India.

“We are looking at opening 50 restaurants over the next 3 years across 10 major cities in South and West India with focus on Bengaluru, Hyderabad and Pune, followed by Mumbai, Ahmedabad and Cochin” said Rashi Agarwal, Managing Director, Muvi.

Source: Hindu Business Line (https://www.thehindubusinessline.com/companies/pitapit-enters-south-west-indian-market-through-muvi-concept-restaurants/article25418367.ece)

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