The ThickShake Factory, a premium thick shake brand that recently completed a century of being operational with more than 100 outlets in India, is planning to expand its footprint in Telangana, Tamil Nadu, Andhra Pradesh, Karnataka, Gujarat, Maharashtra and many more states in the coming few months.
The brand, which brings the concept of running a cold dessert beverage quick service business (QSB) for the first time in the country, has won a number of accolades in the recent past, including "The Times Nightlife - Best Beverages, 2015 & 2018", "Coca-Cola Golden Spoon Awards 2018", "IMAGES, Most Admired Startup of the Year", Best Shakes Parlour Award at "Indian Restaurant Awards 2018", "Best Business Growth in F&B", "Best Beverages Swiggy Award 2018", "Franchisor of the Year Award, Franchise India 2016", and many more.
The ThickShake Factory serves over 50 types of shakes with more than 40 topping/mix-ins. It is famous for their 'Shape your Shake' feature where customers can choose what they want from the variety of toppings. The brand brings the best flavours in the form of not just ThickShakes, but a complete range of cold coffee varieties, slushies, chocolate and fruit-flavoured drinks.
The ThickShake Factory has had an excellent journey and has only moved forward since the opening of its first outlet in 2013 with winning "Franchisor of the Year" award twice, one in 2016 and the other in 2018 along with many other awards.
The company has the vision to have over 1000 outlets pan-India, along with a strong global presence and has created more than 300 jobs so far, mostly at the bottom of the pyramid and the lesser privileged sections of the society. Recognised as one of the fastest growing QSR chains in India, the company's current business model is such that the outlets which are currently operational, most of them are franchise-operated and some are company operated.
"With each day passing, we at The ThickShake Factory are only going ahead as there is no looking behind. We started with our first outlet in 2013 in Hyderabad and have come a long way from there with more than 100 outlets already. Our main focus is to provide the customers with the thickest and most delicious shakes and hence that's the only thing in our menu. With over 50 types of shakes on the menu, we have something for everyone to suit their palate. We are excited to serve the tastiest and thickest ice cream based shakes in more cities across India," said M. Yeshwanth Nag, Founder of The ThickShake Factory.
The founders, M. Yeshwanth Nag and Ashwin Mocherla, were inspired by the global trend of growing appetite for sweet savouries and therefore brought the most appealing range of tastiest 'Thick' Shakes to India. The brand never ceases to impress with their heavenly 'ThickShakes' through its wide range of offerings.
Source: Business Standard (https://www.business-standard.com/article/news-ani/the-thickshake-factory-eyeing-1000-outlets-across-india-118111900310_1.html)