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Giani

Category: Ice cream
Company: Giani IceCream
Brand Origin: Delhi
Established Year: 1956
Business Model: FOFO
ROI: 18-22 Months
Area: 250 Sq.Ft
Investment: 14 Lakhs
Franchise Outlets: 120
Google Rating: 4.2/5

About Us

Established in the year 1956 at Fatehpuri Delhi, Giani Ice Cream is engaged in processing and marketing a delectable range of ice cream, faluda kulfi, Italian gelato, sorbet and snacks. Being 100% vegetarian, our delightful range of ice cream and snacks are relished by kids, youngsters and adults equally.

Spread over a sprawling area of 15000 square feet in Manesar and Delhi, our state of the art infrastructure is segregated into number of units such as processing unit, quality testing, cold storage & packaging. Facilities at our manufacturing unit include low temperature hardening room, continuous freezer and filling stations.

Under the supervision of an efficient team comprising food experts, nutritionists, quality controllers, sales personnel and administrative staff we are able to perform pasteurization, homogenization, hardening, aging the mix, freezing and packaging at our facilities.

Our range is produced under stringent quality norms using high quality milk, cream, chocolate, fruits and other natural ingredients to assure high nutritional value and low fat content. Our cold storage unit stores each variety of ice cream under requisite temperature so as to avoid re-crystallization and maintain taste and freshness. We carefully and hygienically pack our ice creams in tamper proof material so as to maintain their quality, taste and aroma.

Under the proficient guidance of Mr. Gurbachan Singh, the organization has successfully gained an edge over our competitors as being customer centric. His 40 years of industry experience, in-depth knowledge and transparent business policies has helped the Giani ice cream franchise grow in Delhi and north India.

500+ Franchise Brands
Ownership Type PVT. LTD
License Type
Main Product
Logo Trademark
Country/Region Delhi, India
Business Automation
Business Involvement
GST No

Franchise Model

We are into FOFO Model

Model

QSR

Space

250 Sq.ft.

Setup Cost

08 Lakhs

Franchise Fee

05 Lakhs

Security Deposit

01 Lakhs

Total Investment

14 Lakhs

ROI

14-18 Months

Royalty

2%

As per government rule GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Note: The attached Menu is of Delhi. For other States Menu will be different

City

Brand Origin

Delhi

Expansion City

Pan India

Existing City

Pan India

Blocked City

Others

Flavours- It should be milky and rich but that shouldn’t overpower the vanilla flavour. Balanced sweetness and slight buttery notes round off the flavour.

Quality and texture- Good quality ice cream should be beautifully creamy, smooth and light at the same time. It’s a disappointment when it’s airy, foamy or icy - more like a mousse or sorbet. The texture should be firm. You don’t want it to melt till you put it in your mouth. We love the snow-white appearance, bright and lively. Some of them may be pale with a faint yellow tinge.

Ice cream was perhaps our first sugar love and ever since it’s been the answer to every mood swing. If you’ve ever given in to a tub of ice cream, you’ll know what we mean. From the very first lick to the last bite, you can’t help but lose yourself to its charm. It’s the kind of stuff that sweet memories are made of.  We all need our fix of something sinful, don’t we?
 

This time around, we went scoop by scoop, to find out the most delicious vanilla ice cream that you’d love to end your meal with. A spoonful of this old-fashioned flavour is the only thing that can make a fudgey slice of cake or a warm apple pie memorable. It can make your senses sing and whisk you away to happy land. It’s the one flavour that you can pair with a million things and still love.

The type of outlet and the geographical area will be agreed upon and specified in the final agreement, however, there are three formats based on location and outlet size. They have a Kiosk model for their franchise

Training and standard operational manuals will be provided by Giani Ice cream for ease in managing and operating an outlet.

 

- Agreement Terms is of 3 Years.
- Profit Margin 50%
- Complete Training will be provided by Brand
- Raw Materials will be provided by the brand.
- Marketing & sales increasing strategy Support.
- Online delivery partners tie-up.
- On termination of the franchise agreement, the Franchisor will refund the security        deposit within 90 days on settlement of all outstanding dues
 

 

 

It all began in 1956 at Giani-di-Hatti, nestled amidst the bazaars of Fatehpuri, Chandni Chowk, and still one of the landmarks of old Delhi. It was here that Giani Gurcharan Singh, a traditional sweetmeat maker from the then Layallpur (Faislabad), Pakistan, set up shop upon migrating to Delhi. He started serving his famous rabri-faluda and mango shakes, made with loving attention and dedication, with the best quality ingredients. This struck an instant chord with the discerning residents of the walled city and in no time at all, Giani (“the learned” in Punjabi), was a household name.

 

In 1962, Giani-di-Hatti bought its first machine - a second-hand one - but still a huge investment at Rs. 12,000. A few years later in 1970, the business was divided into two entities; Gurcharan Sons and Giani Ice Cream. In the same year, Giani Gurcharan Singh took over Giani Ice Cream and invited his eldest son Shri Gurbachan Singh, still an undergraduate, to join the business and augment the range of traditional desserts with ice cream flavours. The little enterprise’s success over the next two decades was a tribute to the business skills of Giani Gurcharan Singh who possessed a skill and art and made ice cream with his hands. It was an era when MP’s and celebrities such as Raj Kapoor and Mohammad Rafi would visit the shop to taste and soak in the atmosphere.

On the eve of the new millennium, the next generation at Giani Ice Cream decided to spread the family business further. In 1999, the first Giani Ice Cream store came up in Rajouri Garden, then a newly ‘happening’ market in West Delhi.

In 2007, Giani Gurcharan Singh’s three children decided to go their separate ways. At this time, Shri Gurbachan Singh, the eldest of the brothers, and his son Shri Taranjit Singh decided to continue in the family tradition and retained Giani Ice Cream business to further expand the chain of franchise ice cream stores across NCR under the original name. A new manufacturing facility was set up in Manesar, Haryana. Machinery was imported from the US and Italy to churn creamy ice cream out of 300 litres of milk a day. Given sufficient demand plans are to increase capacity in the coming years.

Today, with over fifty stores Giani Ice Cream has managed to cut across age groups and find universal appeal among the ice cream lovers. It felicitously combines the nostalgia of Chandni Chowk’s traditional rabri-faluda, chilled mango shakes with the contemporary demand for chocolate whisky ice cream, a variety of sundaes, mousses and shakes, as well as that for gelatos, frozen yogurts, ‘lite desserts’ and innovations like jamun sorbet for the health conscious.

Despite all the success, the philosophy behind the business remains simple, the same as that of the founder of the house: ‘A middle-class neighbourhood ice cream destination that is synonymous with quality and variety of flavours at affordable prices’

Contact
Mr. Taranjeet Singh

Mob No. XXXXXXXXXX

Address: Delhi


Contact for Giani

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