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You’re about to read a story of how an MBA dropout became the second most famous chaiwala of the world, an international celebrity Chai guy by selling chai on the streets of Ahmedabad.
NOT A CAT PERSON
Who amongst us has never gone through a heartbreak Crying for hours, getting blocked on WhatsApp. Well. Mine was a bit different. I got my heart broken from a CAT.
EK GARAM CHAI KI PYALI HO
From shaking the bag of Peri-Peri fries to stirring Chai at my own Tapri. Read about how my life turned around overnight.
ANGREJI MEDIUM
Chai Wala: Chai Bolo Chai, Garam Garm Chai, Elaichi Vali Chai, Adrak Kadak Chai, Chai Bolo Chai. MBA Chai Wala: We don’t do that here. What's my style?
MERI TAPRI PE
Bunty, our regular customer now thought his “Saabun" was genuinely slow. When he visited Tapri for the first time he thought it to be an Arts and Cultural organization, the second time a LinkedIn office, and the third time he believed it was a Tomorrowland concert. What made Bunty so confused.
MISSION IMPOSSIBLE
I’m no Tom Cruise but I’ve definitely saved the world multiple times. Because according to me you don’t need to be an IMF agent to save the world, all you need to do is make chai. Know-how
AAPKI SHAADI MERA STALL
The philosophy behind the stall is to portray the vibrant and diverse vibe of MBA Chaiwala that expresses poetry, sings Bollywood songs, throws puns, and an overall vibe that is upbeat, cheerful, and heartwarming at the same time.
Franchise Investment bifurcation
Business Model
KIOSK
DINE-IN
Space in SQFT
150
400
Interior Cost,
INR 390000
INR 800000
Equipment Cost
INR 420000
INR 650000
Franchise Fee
INR 500000
Initial stock Cost
INR 120000
INR 160000
Total Investment
INR 1430000
INR 2260000
Royalty
4%
Model
FOFO
Rent Analysis
INR 30000
Miscellaneous expenses
R&D AND OPENING EXPENSES
Licenses type
FSSAI, TRADE LICENCE, PPL LICENCE
Licenses Cost
AS PER STATE LAW
As per government guidelines, GST is applicable.
The above cost is based on approximate cost estimates.
Training Module
Days
10 DAYS
Location ( HO/ franchisee place )
FRANCHISE PLACE
Offline
YES
Online
NO
How many times in a year
WHENEVER REQUIRED
Automation
Kitchen automation ( mini/ semi/ fully)
SEMI
Electronic auto guide recipe (Yes/ no)
Vendor automation ( Manual process/ system process)
SYSTEM
Raw materials
Provided by brand
ONLY CORE ITEM
vender tie-up
Shop
Own / Rental
IT SHOULD BE ANYTHING
Outlet distance KM.
IT DEPEND UPON POTENTIAL, DEMAND, POPULATION
1. Site selection assistance 2. Store layout design 3. Equipment Set-up 4. Training Opportunities 5. Inventory Management 6. Man-Power recruitment and training 7. Raw material procurement 8. Setting & implementing SOP's 9. Store Launch
1. Social Media Marketing 2. Precision and hyper-local marketing 3. Third-party integrations (aggregators and delivery partners) 5. Loyalty Program 6. Inventory Management
WHAT MAKES MBA CHAI WALA DIFFERENT FROM OTHERS?
1. National trending Campaigns throughout the year. 2. Popular among youth. 3. Million Views. 4. Millions Reach. 5. It's an experience, emotions, feelings, views, attitude. 6. Socal Work for better India, Connectivity, and network. 7. Attractive Marketing Campaign, buzz campaign. 8. Engaging activity throughout the year. 9. National, regional local, and effective marketing
Ahmadabad, Ahmedabad
Pan India
Ahmedabad
Key Features
1. Lower Capex, Higher Returns. 2. Complete operational & marketing support for the brand. 3. Comprehensive Eco-system of Kitchen planning 4. Tech, Logistics, vendor, and manpower support. 5. Reliability 6. Higher Profit potential 7. Low Overheads 8. Growth reassurance 9. Higher ROI 10. Affordable Infrastructure 11. Different investment models for a better geographical reach 12. Bare minimum staff expenses 13. Zero Maintenance cost off setup 14. Bare minimum Rent 15. Low-cost Setup 16. Fast delivery of food 17. Break even in 6 Months
Mob No. XXXXXXXXXX
Address: Ahmedabad, Gujarat