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US Pizza

Category: Fast food
Company: U.S. Pizza
Brand Origin: Bengaluru
Established Year: 1998
Business Type: Fine-Dine
Business Model: FOFO
ROI: 22-30 Months
Area: 250 Sq.Ft
Investment: 15 Lakhs
Franchise Outlets: 72
Google Rating: 4.6/5

About Us

Having entered the market before Domino's or Pizza Hut, U.S.Pizza has cemented its presence in the mind-space of consumers across India.
Since its inception U.S.Pizza was about serving genuine American Deep Pan Pizza made with fresh ingredients, as well as, infusing Indian flavors to create a dramatically new style of fusion pizza.

Since then the brand has evolved into incorporating our world-class product into a fun and enjoyable dine-in experience.
All this while focusing on cost efficiency, making U.S.Pizza the most affordable delicious pizza in the market.


To create a profitable fast-food franchise network with a culture of I employepreneurship innovation and a commitment to provide customer delight."

500+ Franchise Brands
Ownership Type Proprietorship
License Type FSSAI, Gumasta
Main Product PASTA, GARLIC BREAD, beverages, deserts, Pizza
Logo Trademark Yes
Country/Region Bengaluru, India
Business Automation Fully
Business Involvement Fulltime
GST No 29AAACU8343F1Z6

Franchise Model

Franchise Investment Details
Business Type Express Delivery Dine-IN
Space 250-500 500+ 1000+
Setup Cost INR 4.5 Lacs INR 7.5 Lacs INR 20 Lacs
Equipment Cost INR 7.5 Lacs INR 10 Lacs INR 15 Lacs
Franchise Fee INR 3 Lacs INR 4 Lacs INR 5 Lacs
Total Investment INR 15 Lacs INR 21.5 Lacs INR 40 Lacs
Royalty 5% 5% 5%
Return on Investment (P.A) 21% 22% 21%
Capacity No/ Common Sitting 20-25 Pax 40 Pax
Location Malls, Food Courts,
Airports, Office Parks
Main Road Cirt Centre, Large Malls

As per government rule, GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Products / Services

1.1 Pizza
1.2 Breads
1.3 Starters
1.4 Salad
1.5 Pasta
1.6 Wraps
1.7 Desserts
1.8 Beverages

Agreement & Training

 - The Agreement Terms are of 5 Years.
- Food Cost approx. 36%
- Working Capital - 1.5 to 1.8 Lakhs (Depends according to model)
- Master Franchise is available
- Profit Margin 40%
- Important Raw Materials will be provided by the brand.
- Marketing & sales increasing strategy Support.
- Online delivery partners tie-up.
- Software and billing facility.
- Franchise agreement is renewable

Support / Responsibility

1.1 Sales
-Point of sale system
-Direct integration with Swiggy & Zomato
-Comprehensive reports to improve sales
- Online ordering
-Centralized feedback and online rating system

1.2 Operations
-Location & Project Assistance
-Pre-launch training and launch team
-Regular new products and menu refreshes
-Monthly outlet audits and ongoing training
- Mystery shopper audits

1.3 Marketing
-National brand tie-ups and cross-promotion
-Brand-wide contract with Swiggy & Zomato
-Digital marketing via social media and sponsored content -Nationally standardized offers and deals with marketing collateral designs


1.1 National brand tie-ups and cross-promotion
1.2 Brand-wide contract with Swiggy & Zomato
1.3 Digital marketing via social media and sponsored content -Nationally standardized offers and deals with marketing collateral designs


1.1  Are there any hidden expenses, I should be prepared for which are not evident in the beginning?
You must be prepared to manage the working capital once the store is launched for an initial period of 6 months or until your outlet breaks even on an operational level.

1.2 I own a property, how can I convert it into a US Pizza outlet?
You can either become an operator franchisee or contact us so we can explore options depending on your intended financial commitment and outlet location.

1.3 Can I talk to existing franchisees before decide to become a franchisee?
Yes, we can contact you with our existing franchisee in your state or region.

1.4 What will be the expected return on my investment if I become a US Pizza franchisee?
In the first two years, you can expect 24% if targeted sales are achieved. In the 3rd and 5th years, it can be 30% or above.

1.5 Do I get exclusivity in a particular location where Open my restaurant?
While opening a new outlet US Pizza clearly demarcates the territory in which you can canvas and solicit business. While as a master franchisee, you can get exclusivity for an entire city in return to open multiple outlets.

1.7 How do I procure my ingredients and supplies?
Outlets are given the service of US Pizza certified ingredients and supplies to your doorstep in frozen and dry support.

1.8 How will US Pizza help in marketing my restaurant at the local level?
We work closely with franchisees to ascertain marketing requirements and support in terms of planning and supply of marketing creativity. However, the cost of marketing and sales at the local level is a franchisee's responsibility.

1.9 What kind of training will US Pizza provide for me to run my outlet efficiently?
Start-up training covering all aspects of outlet operations: Customer service and soft skills: Product training for introducing a new product: Our area manager visits every outlet each month and briefs the team on a need basis,


Brand Origin


Expansion City

Pan India

Existing City

North Goa, South Goa, Balaghat, Imphal East, Imphal West, Anand, Bharuch, Bhavnagar, Jamnagar, Surat, Vadodara, Uttar Kannada, Kannur, Mumbai, Dimapur, Amritsar, Gurdaspur, Banswara, Sivaganga, Hyderabad, Amreli, Bhuj, Palanpur, Morvi, Vijaywada, Thalassery, Vizag, Itanagar, Ahmedabad, Mangalore, Bangalore, Visnagar

Blocked City


U.S Pizza is the 3rd largest pizza chain in the country.

They serve 12 types of pizzas which are divided into American non-veg and Desi non-veg pizzas.

They serve desserts like Ice cream scoop, Brownie, Brownie with ice cream, Hot chocolate fudge and Brownie fudge.

Their menu consists of Breads, Starters, Salad, Pasta, Wraps and Beverages.

We are an expert when it comes to providing quick service and the highest quality products within a world-class ambience at an affordable price.

The group philosophy is focused around product quality, franchisee value and customer delight.

Our ever so delicious American Pizza tossed with American spices and soaked in cheese is served straight out of the pan.

The new pizza on the menu introduced by us is Chocolate pizza.

The base of the pizza is very soft loaded with generous quantity of cheese, jalapenos, capsicum and onions.

We provide services like supply chain implementation, training, mobile app, website and call center ordering.

U.S.Pizza is geared for the future and ready to grow as the biggest pizza chain in the country.

We expect our franchisees to have an entrepreneurial background and be as passionate about the brand as we are.

Training program and site selection help will be provided.

We believe in teamwork. We are firmly standing with you in each step wherever you need us. We will help you find the handy software, smart supply chain management, and best kitchen setup.

We have our in the house marketing team and have collaborated with leading marketing firms to ensure “U.S Pizza persistently delivers lip-smacking quality food”.

US Pizza


Address: 201, MVR square, 1st Floor, 4th Cross, CMR Road, 3rd Block, HRBR Layout Kalyan Nagar, Bangalore - 560043

Contact for US Pizza

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