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A gourmet, handcrafted burger brand, serving fresh, juicy burgers, made to order.
1.1 Launched in 2016 ; 1.50+ Lacs orders done ; 50%+ Repeat Orders.
1.2 Offering more than 30 burgers, several sides, hummus, shakes, coolers.
1.3 26k+ orders in FY22, 86%+ growth from FY21(14k+ Orders)
1.4 20%+ Store level Ebitda
1.5 Rated 4.2+ across Google, Zomato & Swiggy.
Vision & Mission
1.1 Become the go to choice of consumers for eating fresh burgers, the way Americans originally did.
1.2 Open store, both high street and cloud kitchens, pan India.
1.3 Spread Across the geography of Mumbai and then spread to multiple locations beyond.
1.4 Franchise the brand by identifying dynamic entrepreneurs looking to start their own business
Business Type
Kichen
QSR- Dine in
Space
250 to 350 Sq.Ft
350 to 500 Sq. Ft
Semi Automatic Kitchen
INR 8 Lacs
Interior
INR 2 Lacs
INR 7 Lacs
Pre Opening Expenses
INR 1 Lacs
INR 3 Lacs
COGS
35%
Marketing Fee
2% of Sale
Refundable Amount
INR 1 Lac
Franchise fee
INR 5 Lacs
Total Investment
INR 15 to 17 Lacs
INR 22 to 27 Lacs
Royality
5%
1.1 Internation Burger
1.2 Grilles Special Burger
1.3 Medium Gourmet Burger
1.4 Thick Burger + Small Fries
1.5 Wow Value Burger
1.6 Burger Add Ons
Agreement Year
5 Years
Agreement Renewal
Mutual
Traning
Brand
Staff Hiring
Both
Revenue
7-13 Lakhs
13 to 25 Lakhs
ROI
18-24 Months
Online Marketing - Brand
Offline Marketing - Franchisee
Why THE SERIAL GRILLER
1.1 Bootstrapped Company
1.2 6+ years of hands on experience and aggregator relations
1.3 Strong R&D on systems & processes
1.4 Equipped with food automation
1.5 Light Capex & Opex model that leads to quicker ROIs
1.6 POST COVID, We have 2 outlets clocking a revenue of 2 CR annually.
Andheri
Pan India
Khar Road, Mulund, Andheri, Worli
Mob No. XXXXXXXXXX
Address: C, VIBHAVARI, N DUTTA MARG, 4 BUNGALOWS, ANDHERI (W), MUMBAI 400053