Sadda Pind is a Living Village Museum showcasing Punjabi culture. Spread across 12 acres of land, it brings you a chance to experience the authentic culture, colours and flavours of Punjab in one place. Situated in the Holy City of Amritsar, Sadda Pind offers a perfect setting for a cultural getaway with family and friends. Sadda Pind is an endeavor to exhibit Punjabi culture and hospitality through world-class service and commitment. Sadda Pind offers something new for everyone. The young can reconnect with their roots and understand the traditions and values of their fathers and forefathers. The elderly can remember happier bygone times. Foreign tourists can sample the true Indian rustic lifestyle, and tourists from other states can experience the true Punjab in one place.

Ownership Type	PVT. LTD
License Type	FIRE
Main Product	Traditional Rooms, Traditional Village Museum, Fun Games, Traditional Activities, Cultural Activities, Traditional punjabi Food
Logo Trademark

Country/Region	Amritsar, India
Business Automation	Semi
Business Involvement	Part Time , Fulltime
GST No	03AADCJ2669L1ZE

Franchise Model

Model	Existing Resort	Bare Land	Bare Land with Banquet
Space	1 Acres Onward	4-6 Acres	10-12 Acres
Total Investment	INR 2-4 Cr	INR 4-6 Cr	INR 7-9 Cr
Franchise Fee	INR 35 Lacs	INR 35 Lacs	INR 35 Lacs
Set up Cost	INR 2 - 3.50Cr	INR 5 -5.50 Cr	INR 7 - 8.50 Cr
ROI	Minimum 50 Months, Maximum 72 Months	Minimum 50 Months, Maximum 72 Months	Minimum 50 Months, Maximum 72 Months
Royalty	12%	12%	12%

Products / Services

1.1 Traditional Rooms
1.2 Traditional Village Museum
1.3 Fun Games
1.4 Traditional Activities
1.5 Cultural Activities
1.6 Traditional punjabi Food

Agreement & Training

Agreement Term	20 Years
Agreement Renewable	Mutual discussion.
Training	Location
1- Pre Launch Training	On Site, Off Site, Online
2- Gap Area training	On Site, Off Site, Online
3- Contingency Training	On Site, Off Site, Online

Travelling cost beared by Franchisee.

Support / Responsibility

1.1 Advertising and promotion.
1.2 Networked association with other franchisees
1.3 Ease of expansion
1.4 Motivated and effective centralised management
1.5 Few employees in management position

Marketing

1.1 Corporate (national) Marketing cost born by franchisor.
1.2 Local Maketing cost born by Franchisee.

FAQs

Why SADDA PIND?
1.1 Authentic representation of the culture, cuisine and crafts of Punjab
1.2 PPP project propelled by the Government of Punjab
1.3 Located in Amritsar - Holy City of the Golden Temple - a reason for all Punjabis to visit .
1.4 Deeply researched into Punjabi culture
1.5 Serviced by a team of authentic performers, craftsmen, chefs
1.6 Highly regarded by NRIs
1.7 Most visited ethnic hospitality tourist destination in Amritsar
1.8 Largest Punjabi ethnic hospitality tourist destination in India
1.9 High brand loyalty and high brand recall factor
1.10 Highly attractive value for money to the consumer, high footfall