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Play Den

Category: Informal education
Company: Play Den
Brand Origin: Noida
Established Year: 2010
Business Model: FOFO
ROI: 9-12 Months
Area: 1000 Sq.Ft
Investment: 5 Lakhs
Franchise Outlets: 2
Google Rating: 4.9/5

About Us

Playden music & dance program is an entertainment-based program where musical concepts of beat, rhythm, tempo, pitch, and dynamics are explored. The overall aim of the program is to develop confidence, self-esteem, and social skills in those children attending and to nurture an interest in music through performance and other activities.

We define the basics of singing, music, and dance performance as:
Breathing techniques.
Microphone technique and performance skills.
Basic harmony.
Choreographed and modern, folk & classical dances.
Vocal hygiene, proper use, and care of the voice so as to avoid damage and injury.
Understanding basic rhythms and time signatures.

500+ Franchise Brands
Ownership Type Proprietorship
License Type
Main Product Fine Motor Co-ordination, Cognitive learning, Visual and auditory processing and memory, Self-control and Social skills
Logo Trademark
Country/Region Noida, India
Business Automation Semi
Business Involvement Partially

Franchise Model

Franchise InvInvestment Details
Business Type Music school
Space 1000-3000 Sqft
Setup Cost INR 2.5-5.5 Lacs
Franchise Fee INR 2.5 Lacs
Total Investment Cost INR 5-8 Lacs
Model FOCO
Royalty First 3 months no royalty after that 10 K
ROI 6-12 Months

- As per government rule GST will be applicable on each payment
- Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Products / Services

Programs included in this franchise system are:

Playden fitness – A fitness program for babies, toddlers, preschoolers, and adults of all age groups.

Playden Sports – Program for babies, toddlers, preschoolers, and adults of all age groups.

Playden Performing Arts – Program which includes learning Music (Indian Classical), Dance (Western And Classical), Instruments (Guitar, Keyboard, Drums, Flute, Djing & Music Production) for all age groups.

The program is presented to address the following:
Cognitive learning
Fine and gross motor skills
Visual and auditory processing and memory
Self-control and turn-taking (social skills)

Agreement & Training

Agreement 3 years
Agreement Renewable Charge INR 50 K
Training 1 month
Training Place Online

Support / Responsibility

This fee is included in your franchise fee and covers:

1.1 All relevant presentation programs – Training for teachers appointed for Music, Dance, Fitness, Sports, Admin & Counseling.
1.2 Business development, marketing, and customer service.
1.3 Use the Franchise Manual to obtain optimum results.
1.4 Intensive monitoring, liaison, and support during the development period plus ongoing assistance to achieve business plans.
1.5 Business Needs Analysis to ascertain how the Playden support team can best assist franchisees on an ongoing basis.
1.6 Assistance in organization of advertising campaign including creatives, media, costings, and initial bookings but excluding costs of the actual advertisements.
1.7 Copyrighted curriculum, examination, and certifications.
1.8 Workshops, frequent jam sessions, recitals, stage shows & events.


On-going monthly marketing

1.1 Management of group brand awareness/business development advertising.
1.2 Development and management of websites.
1.3 Web-based advertising.
1.4 Magazine advertising as required.
1.5 Social media campaigns.
1.6 Live performances and activities to promote the brand (events need to be qualified).
1.7 Expos and other industry events as agreed by the group.
1.8 Marketing budgets are set and monitored centrally.


Looking to work around school hours?

Maybe you are already teaching preschoolers, & training all age groups on singing, dance, piano, or sports & fitness?

Whether your passion is teaching, music, fitness, drama, or working with children, this is your opportunity to set up a business around your lifestyle.

Running a Playden business maximizes your income during your quiet times whilst nurturing future students.

Whatever your passion, we provide the program, training, and business support.

What is The opportunity?
Playden offers a unique opportunity to develop a diverse business with multiple revenue streams.

The main basis of the business is providing educational programs for preschoolers. Alongside this is an academy imparting training on dance, singing, instruments, sports & fitness, etc.

Programs included in this franchise system are:

Playden fitness – A fitness program for babies, toddlers, preschoolers, and adults of all age groups.

Playden Sports – Program for babies, toddlers, preschoolers, and adults of all age groups.

Playden Performing Arts – Program, which includes learning Music (Indian Classical), Dance (Western And Classical), Instruments (Guitar, Keyboard, Drums, Flute, Djing & Music Production) for all age groups.

Franchisees may choose to start with one or two programs and then build up their portfolio offering others as demand dictates. There are provisions to run the business in a participatory manner or by employing a number of people to work with you to cover the various opportunities.

The business is set up within a geographical area that is yours to develop.

The program is designed to be run on a part-time or full-time basis in line with an agreed business plan. Sessions may be set up in the mornings during school terms only or throughout the day most weeks of the year dependent on the franchisee’s lifestyle.



Brand Origin


Expansion City

Pan India

Existing City

Ludhiana, Noida

Blocked City


Multi-skilled fitness program

Educational research tells us that children learn best through exploring and discovering their abilities through physical activity.

Playden ensures kids can experience a wide range of movement activities and be encouraged to think, create and solve problems with their own bodies.

The 8 Key Areas addressed in our program are as follows:-

  • Sport Skills – a range of activities using bean bags, balls, hula hoops, balloons, tunnels, etc.

  • Aerobic/ Cardio - high-energy activities and games

  • Gross Motor Skills – exercises and activities concentrating on large muscle groups

  • Strength and Coordination – using a variety of fun activities to improve coordination

  • Balance – fun balancing games and locomotive exercises

  • Dance/ Cheerleading – a mix of dances, musical games, and cheerleading sequences

  • Spatial Awareness – Brain Gym exercises e.g. cross patterning

  • Health and nutritional information are woven into the body of the program

Business and program support

The best thing is we are here to help you get started. Everything is set out for you so you won’t

make mistakes (we’ve made them all before and now you benefit from our knowledge.)

• You have a business that will appreciate and can be sold within the franchise period.

• You are investing in your own future instead of working for someone else.

• You are in charge of your own future – you decide when to take holidays and what time you finish for the day, how much time you spend with your family.

The business is simple, but it is not easy – it takes hard work and commitment as all businesses do.

Taking up a Playden franchise means being in business with the full backing and support of people who actually continue to work in the business.

This guarantees real practical advice and hands-on involvement in your business from the team who know and care about your business.

The cost of setting up your Playden franchise - put slide on requirements for opening & total investment cost:

The costs of joining the Playden network as a franchisee are currently

• A ‘one off’ initial franchise fee which is calculated on the opportunity of the area (based on the demographics and number of early learning centers).

• A royalty of 10% of gross turnover, paid monthly by a franchisee.

• Prop kits for each program will need to be purchased from Playden Schools' head office.

• The Franchise fee includes a training component also.

Mr. Ajit Singh


Address: C-117, Sector 50, Noida (201301) Uttar Pradesh

Contact for Play Den

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