Food &
Retail Shop
Tours & Leisure

Mr & Mrs Idly

Category: Fast food
Company: Mr & Mrs Idly
Brand Origin: Chennai
Established Year: 2007
Business Model: FOFO
ROI: 10 - 14 Months
Area: 350 Sq.Ft
Investment: 8 Lakhs
Franchise Outlets: 80
Google Rating: 4.1

About Us

Envisioned in the year 2007, MR & MRS IDLY, has become the most renowned brand in South Indian food. MR & MRS IDLY is committed to serving its customers with delicious finger biting South Indian delicacy, that stand at par with any other national chain. Driven by the proven entrepreneurship skills & the innovative marketing skill of its promoters, it has flowered in a short span of time.

Our main product that we sell in high footfall Locations/Malls/Commercial areas/ IT Parks is “Taste of Chennai” popularly called as “Idly” & “Dosai”

India’s single most popular cuisine.

A business that runs from 7 AM-11PM. (Anytime Meal)

We own the original batter of real taste of Idly & Dosai with different flavors of chutney presented in a different way.

Mission and Vision

“MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at a very affordable prices and to generate profits for the benefit of the franchise in a short duration of time

To spread the product across the globe through our chain of retail outlets.

This concept is based on a product that is not so easily available in any state outside CHENNAI.We plan to make this product easily available to the people of every city by appointing Franchisee in each city.

Our brand chain special taste makers and ingredients will spread a standard flavor of taste all over the country.
Target – 50 own centers, 150 direct franchisees
India Restaurant Industry is approximately estimated to be of Rs 43,000 crores
Organized sector – Rs 8500 crores
Market Growth 25% CAGR
QSR growing at 30% CAGR
Increased PE activity in the QSR space

Ownership Type Proprietorship
License Type FSSAI, Gumasta
Main Product
Logo Trademark
Country/Region Chennai, India
Business Automation
Business Involvement

Franchise Model

We are into FOFO Model





350 Sq.ft.

800 Sq.ft.

Machinery & Equipment’s

5.5 Lakhs

6.5 Lakhs

Franchise Fee

02 Lakhs

2.5 Lakhs


50 K

50 Thousand Yearly

Total Investment

08 Lakhs

9.5 Lakhs


10 to 14 Months

10 to 14 Months




As per government rule GST will be applicable on each payment
Interior, POS, Initial Raw Materials Cost will be extra

Support / Responsibility

- Location Selection and feasibility check.
- Design Planning and Layout.
- Complete Assistance in interior designing.
- On Site Staff Training.
- Menu Development and re training.
- Local Vendor Selection
- Manpower Selection
- Food Cost Auditing
- Operations Auditing
- SOP – Manual
- Extended service time 7 AM- 11 PM
- A tested high quality menu and innovation


Brand Origin


Expansion City

Pan India

Existing City

Pan India

Blocked City


- Agreement Terms is of 5 Years.
- Agreement renewal cost will be decide mutually
- Food Cost: 35%
- Complete Training will be provided by Brand
- Raw Materials will be provided by the brand.
- Franchisee has to hire staff
- Marketing & sales increasing strategy Support.
- Franchisee can purchase the machinery locally as per given specification by brand
- Franchisee can do the interior locally as per given design by brand
- Employ Requirement: 4 to 8 Staff (Depend upon model)


In-house developed tastemakers and 100% Green Energy
Mass targeted price point starting at Rs.30/plate
Recognized and reputable brand name
Price point – middle of pyramid catering to huge urban/semi urban population
Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV etc)
Tie up with all the Major IT Giants nationwide
CAGR of 68% in three years
Exponential growth – from 2 lacs to 1 Cr+ in 3 years
Little space requirements and easy operations
Lower investments and higher profits.


Vikas Goenka


Address: L Block, 57A, 27th St, L Block, Annanagar East, Chennai, Tamil Nadu 600102

Contact for Mr & Mrs Idly

Back to Top

Customize Enquiry Form1

Please enter product / Category name

Enquire Now

Please enter product / Category name

Enquire Now