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Mr Idli

Category: Restaurant
Company: CnerG Food LTD.
Brand Origin: Mysore
Established Year: 2009
Business Type: Casual Dining, Food Court
Business Model: FOCO, FICO
ROI: 18-22 Months
Area: 300 Sq.Ft
Investment: 19 Lakhs
Franchise Outlets: 226
Google Rating: 4/5

About Us

Mr. Idli is a pure vegetarian restaurant chain having more than a decade of experience serving authentic, nutritious and contemporary delicacies, be it the fiery chilies from Andhra and Telangana or the subtle spices from Karnataka; the iconic sambar from Tamil Nadu, or the gentle steamed dishes of Kerala – we blend the unique cultures of the southern states to offer you a healthy, wholesome and lip-smacking meal that is authentically South Indian in taste and spirit.

Mr. Idli started its first outlet with a small space at Kuvempu Nagara - Mysuru. Our menu is inspired by an age old authentic homely recipes of local Mysore Iyengar’s, Tamil Nadu Brahmin’s and Lingayat influence.

The combination of young chefs and expert senior master chefs gave birth to various fusion varieties of South Indian recipes and filled up the gap in the market where the need for new taste and presentation was in demand.

We visualised and revamped the complete setup along with the operations in the year 2015 and raised the funds from investors who belived in the vision of the company. We started our first R&D centre and took the help of retired scientists to develop traditional and natural recipes at reasonable cost and thus gained a tremendous comeback with the experience which will surely reach out to be the world’s best brand.

Ownership Type LIMITED
License Type FSSAI, FIRE, Gumasta
Main Product Medu vada, Sambher, South Indian Dish , Rasam, Idli sambher, Tomato rice , Idli, podi idli, Masala Dosa, Jini Dosa, special filter coffee
Logo Trademark
Country/Region Mysore, India
Business Automation Semi
Business Involvement Partially
GST No 27AAICC6648K1Z5

Franchise Model

Franchise Investment Details
Business Type QSR Cafe Classic Dining Premium Dining
Space 300-400 sq. ft. 600-800 sq. ft. 1000-1200 sq. ft. 1500 Sq.Ft. Plus
Interior INR 3 Lakhs INR 6 Lakhs INR 10 Lakhs INR 15 Lakhs
Signage (Depends on sq. ft.) INR 60 K INR 60 K INR 60 K INR 60 K
Kitchen Equipment INR 4 Lakhs INR 5.5 Lakhs INR 6.5 Lakhs INR 7.5 Lakhs
Crockery & Utensils INR 75 K INR 1.5 Lakhs INR 2 Lakhs INR 2.5 Lakhs
Exhaust & Fresh Air (Depend on sq. ft.) INR 50 K INR 75 K INR 1.20 Lakhs INR 1.35 Lakhs
POS (Laptop/ Desktop +Software + 2 Printers) INR 40 K INR 40 K INR 50 K INR 50 K
Uniform INR 25 K INR 35 K INR 50 K INR 65 K
Gas Pipeline On actuals On actuals On actuals On actuals
CCTV INR 40 K INR 40 K INR 40 K INR 40 K
Miscellaneous INR 50 K INR 50 K INR 50 K INR 50 K
Initial Stock and Raw Material INR 1 Lakh INR 1.5 Lakhs INR 2.5 Lakhs INR 3 Lakhs
Pre-Operation Food Trial INR 25 K INR 45 K INR 65 K INR 85 K
Licenses and Launch Marketing Expenses On actuals On actuals On actuals On actuals
Franchise Fee INR 6 Lakhs INR 8 Lakhs INR 10 Lakhs INR 12 Lakhs
Refundable Deposit INR 1 Lakhs INR 1.5 Lakhs INR 2.5 Lakhs INR 3 Lakhs
Total Investment INR 18.75 Lakhs INR 27.65 Lakhs INR 38.15 Lakhs INR 48.25 Lakhs
Model FOCO FOCO FOCO FOCO

 

Products / Services

1.1 South Indian 
1.2 South Indian Fusion 
1.3 Biryani & Rice 
1.4 Dals & Gravies 
1.5 Sizzler 
1.6 Chaat 
1.7 Thaali 
1.8 Beverages 

Agreement & Training

Agreement Term 5 years 5 years 5 years 5 years
Recruitment and Training from Brand from Brand from Brand from Brand
Store Launch time 30 days 45 days 45 days 60 days
India Presence: 

Maharashtra, Karnataka, Kerela, Andhra Pradesh, Madhya Pradesh, Delhi, Bihar, Assam, West Bengal 

International Presence USA, UK, Saudi Arabia, Malaysia, Maldives, Bangladesh, Chile

Support / Responsibility

1.1  Location finalization 
1.2 Setting up the outlet 
1.3 Hiring of chefs and staff 
1.4 Training of chefs and staff 
1.5 Raw material supply chain 
1.6 Licenses 
1.7 Strategies to increase sales 
1.8 Arranging influencers 
1.9 Marketing 

Marketing

1.1 Instagram
1.2 Facebook
1.3 Youtube

FAQs

Benefits of taking Mr. Idli's Franchise
1.1 More than a decade of experience (Founded in 2009) 
1.2 Pocket-friendly menu 
1.3 100% vegetarian 
1.4 Supply Chain of Premixes 
1.5 Managed by highly qualified and passionate management team 
1.6 Innovative product offerings 
1.7 Complete Recruitment & Training support 
1.8 Multiple format categories 
1.9 Food is prepared under 1% wastage cost. 
1.10 Attractive margins 
1.11 Marketing and Promotion 

City

Brand Origin

Mysore

Expansion City

Pan India

Existing City

Pan India

Blocked City

Franchisee Criteria

Key Criteria:
1.1 High-traffic area
1.2 A direct line of sight visibility
1.3 Mid-High income level area
1.4 Preferably a captive audience in proximity to an established anchor
1.5 A rectangle or square-shaped outlet

Locations:
Upmarket areas in Metros and Min Metros, situated within:
1.1 Multiploxes | Cinemas
1.2 Malis Shopping centre
1.3 Airports
1.4 Stadiums.
1.5 Mass transit terminals
1.6 Colleges Universities
1.7 High street locations
1.8 Resorts Hotel
 

Contact
Mr. Suniil Tejaani

Mob No. XXXXXXXXXX

Address: 101, Genesis Tower, Near Subhash Dairy, Gandhinagar, Dombivli East 421201


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