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You’re about to read a story of how an MBA dropout became the second most famous chaiwala of the world, an international celebrity Chai guy by selling chai on the streets of Ahmedabad.
NOT A CAT PERSON
Who amongst us has never gone through a heartbreak Crying for hours, getting blocked on WhatsApp. Well. Mine was a bit different. I got my heart broken from a CAT.
EK GARAM CHAI KI PYALI HO
From shaking the bag of Peri-Peri fries to stirring Chai at my own Tapri. Read about how my life turned around overnight.
Chai Wala: Chai Bolo Chai, Garam Garm Chai, Elaichi Vali Chai, Adrak Kadak Chai, Chai Bolo Chai.
MBA Chai Wala: We don’t do that here. What's my style?
MERI TAPRI PE
Bunty, our regular customer now thought his “Saabun" was genuinely slow. When he visited Tapri for the first time he thought it to be an Arts and Cultural organization, the second time a LinkedIn office, and the third time he believed it was a Tomorrowland concert. What made Bunty so confused.
I’m no Tom Cruise but I’ve definitely saved the world multiple times. Because according to me you don’t need to be an IMF agent to save the world, all you need to do is make chai. Know-how
AAPKI SHAADI MERA STALL
The philosophy behind the stall is to portray the vibrant and diverse vibe of MBA Chaiwala that expresses poetry, sings Bollywood songs, throws puns, and an overall vibe that is upbeat, cheerful, and heartwarming at the same time.
Franchise Investment bifurcation
Space in SQFT
Initial stock Cost
R&D AND OPENING EXPENSES
FSSAI, TRADE LICENCE, PPL LICENCE
AS PER STATE LAW
As per government guidelines, GST is applicable.
The above cost is based on approximate cost estimates.
Location ( HO/ franchisee place )
How many times in a year
Kitchen automation ( mini/ semi/ fully)
Electronic auto guide recipe (Yes/ no)
Vendor automation ( Manual process/ system process)
Provided by brand
ONLY CORE ITEM
Own / Rental
IT SHOULD BE ANYTHING
Outlet distance KM.
IT DEPEND UPON POTENTIAL, DEMAND, POPULATION
1. Site selection assistance
2. Store layout design
3. Equipment Set-up
4. Training Opportunities
5. Inventory Management
6. Man-Power recruitment and training
7. Raw material procurement
8. Setting & implementing SOP's
9. Store Launch
1. Social Media Marketing
2. Precision and hyper-local marketing
3. Third-party integrations (aggregators and delivery partners)
5. Loyalty Program
6. Inventory Management
WHAT MAKES MBA CHAI WALA DIFFERENT FROM OTHERS?
1. National trending Campaigns throughout the year.
2. Popular among youth.
3. Million Views.
4. Millions Reach.
5. It's an experience, emotions, feelings, views, attitude.
6. Socal Work for better India, Connectivity, and network.
7. Attractive Marketing Campaign, buzz campaign.
8. Engaging activity throughout the year.
9. National, regional local, and effective marketing
1. Lower Capex, Higher Returns.
2. Complete operational & marketing support for the brand.
3. Comprehensive Eco-system of Kitchen planning
4. Tech, Logistics, vendor, and manpower support.
6. Higher Profit potential
7. Low Overheads
8. Growth reassurance
9. Higher ROI
10. Affordable Infrastructure
11. Different investment models for a better geographical reach
12. Bare minimum staff expenses
13. Zero Maintenance cost off setup
14. Bare minimum Rent
15. Low-cost Setup
16. Fast delivery of food
17. Break even in 6 Months
Mob No. XXXXXXXXXX
Address: Ahmedabad, Gujarat