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El Mexicano

Category: Restaurant
Company: El Mexicano
Brand Origin: Chandigarh
Established Year: 2019
Business Type: Kiosk, Fine-Dine, Take Away
Business Model: FOCO, FOFO
ROI: 12-18 Months
Area: 100 Sq.Ft
Investment: 25 Lakhs
Franchise Outlets: 4
Google Rating: 4.2/5

About Us

El Mexicano brings to you unique flavours from the vibrant lands of Mexico. The first of it's kind Quick- Service Restaurant chain of North India- boasts of a carefully crafted menu with bold flavours and hearty portions. The El Mexicano menu offers a wide variety of delicious Mexican dishes to choose from. Starting from tacos, quesadillas, nachos to customiseable rice bowls, wraps and salads to margarita mixes and desserts, the spread caters to all age groups and meal type including the calorie conscious and various dietary options. With signature sauces and flavours, all food is prepared fresh daily and is guaranteed to leave all our patrons wanting more. Robust systems and processes ensure that the highest level of quality and standardisation is maintained across all outlets All our stores feature our signature warm ambience and bright interiors. Full fledged local and central marketing support along with extensive supply chain and operational support make partnering with El Mexicano a hard offer to pass!

Ownership Type Proprietorship
License Type FSSAI
Main Product Nachos With Cheese, tacos, burritos, bowls, salad
Logo Trademark Yes
Country/Region Chandigarh, India
Business Automation Mini
Business Involvement Part Time , Fulltime
GST No 04CJXPB9880P1Z5

Franchise Model

Franchise Investment Details
Business Type   Kiosk     QSR   Upscale Cafe With Beer/
Wine License
Space 100 Sq.ft. 150-250 Sq.ft. 700-1000 Sq.ft.
Setup Cost INR 10 Lakhs INR 26 Lakhs INR 45 Lakhs
Franchise Fees INR 3.5 Lakhs INR 5 Lakhs INR 5 Lacs
Total Investment INR 17.5 Lakhs INR 31 Lakhs INR 50 Lakhs
Model FOFO/ FOCO FOFO/FOCO FOFO/FOCO
Royalty 4% 4% 4%
Marketing 2% 2% 2%
ROI 14 Months 18 Months 24 Months

 

As per government rule GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

 

Products / Services

1.1 Burritos
1.2 Burrito bowls
1.3 Salad bowls
1.4 Tacos
1.5 Quesadillas
1.6 Nachos
1.7 Enchiladas 

Agreement & Training

Agreement 5 Year
Agreement Renewal Yes
Training Brand
Training Period 1 Month
Training Place Franchise
Training Cost NIL
Travel Fees Franchise
Government License Brand
Raw Material Brand
Working capital 3 Months

 

 

Support / Responsibility

1.1 Set Up: End-to-end assistance and support for Franchisees from accredited and verified vendors for Market Research, Location Selection, Interior Design, Kitchen and Service Design. All material, Inventory, and equipment specs will be provided along with vendor details.
1.2 Licensing
1.3 Menu & Operations; Technical know-how, Recipe Charts, Assembly sheets, and Operational and Procedural manuals will be provided along with Reporting, control, and tracking procedures and formats
1.4 Manpower & Training: Comprehensive training for Management and Staff in all operational areas at the time of outlet launch as well as ongoing training as may be required. Franchisees will also be assisted in manpower recruitment and selection.
1.5 Marketing & Advertisement: All marketing- local and central will be taken care of by the Company with inputs from Franchisees for grass-root activities and outlet activations
1.6 PR Support: Planned PR coverage at the National and Regional level, centralized brand building through all mediums
1.7 Vendor information: All relevant vendor information for all required inventory will be provided and regular cost checks/upgrades will be carried out.
1.8 Management and Advice: Extensive support during launch and continuity of operations to enhance business

Marketing

1.1 Marketing will be undertaken by the Company only.
1.2 The franchise will be charged a 4% royalty per month on sales and a 2% marketing fee.
1.3 Marketing input will be provided by the local team and franchisee.
1.4 All campaigns will be ideated, launched, and executed at a central level. 

Cost Bifurcation

Rent 5%
Electricity 2%
Employee 14%
Food Cost 35%
Gross Profit Margin 65%
Net Profit Margin 20-25%

 

 

 

 

FAQs

1.1 Your target customer?
- We have a menu offering for all age groups and diet requirements.
- Tacos and quesadillas which are like snacks for the younger generation to their 30s.
- We have rice bowls and salads for the age group of 20-60.
- We also have healthy options that can be customized as per various dietary requirements like low fat, vegan, keto, etc.

1.2 What is the average food ticket size?
- INR 400 for a drink and a meal.

1.3  Share your monthly and quarterly average income figures.
- Please refer to the Revenue Sheet in the attached Excel.

1.4 What is your total turnover?
The projected turnover for this year is 4.5 cr.

1.5 Why the El Mexicano franchise?
1. North India's First Mexican QSR
2. Unique Mexican theme and warm interiors
3. Delicious menu offerings for all age groups and tastes; including gym-friendly, healthy, and vegan choices
4.  Innovative menu design, construction, taste, and customer experience
5. Quick Adaptation to Market Landscape
6. Proven business concept with high brand value and recall
7. Management involvement in all aspects of marketing and operations
8. Comprehensive franchise support
9. Attractive payback and a great return on investment

City

Brand Origin

Chandigarh

Expansion City

South Delhi, West Delhi, Gurgaon, Amritsar, Jalandhar, Ludhiana, Delhi

Existing City

Panchkula, Chandigarh, Mohali, Zirakpur

Blocked City

Other

Raw Material
1.1 Raw materials will be provided by the company at cost.
1.2 Certain raw materials will be procured locally like vegetables and fresh paneer. We will help a franchise in finding vendors for the same and if the franchise has vendors in mind, they can be worked with.
1.3 There will be weekly or bi-weekly supplies from the Company for raw materials and sauces.
1.4 The Company will work with the Franchise to establish operation and process flow for raw materials as well.

Contact
Ms. Gurseerat

Mob No. XXXXXXXXXX

Address: BOOTH NO. 49, 8B, Sector 8, Chandigarh, 160009


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