Food &
Retail Shop
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Baskin Robbins

Category: Ice cream
Company: Graviss Foods PVT LTD
Brand Origin: Mumbai
Established Year: 1945
Business Type: Kiosk
Business Model: FOFO
ROI: 22-30 Months
Area: 250 Sq.Ft
Investment: 16 Lakhs
Franchise Outlets: 800
Google Rating: 4.2/5

About Us

Baskin Robbins International

  • Baskin Robbins is the World’s Largest Chain of Ice Cream Specialty Stores, with more than 6000 + Retail Stores around the globe in more than 63 countries.

  • Headquartered in Canton, Massachusetts, Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies along with Dunkin' Donuts and Togo's. Dunkin' Brands was acquired by a U.S. investment group of Bain Capital, Thomas Lee Partners and the Carlyle Group.

Baskin Robbin India Operations

  • Entered India in 1993 through a JV with the Ghai Group.

  • Currently one of the largest food retail chains in India.

  • Now present in 160 Cities / Towns with 800 + stores.

  • The brand is available across India, even in Tier 2 & Tier 3 Cities.

  • 1st Manufacturing plant outside North America opened in Pune .

  • The company has a dedicated team of people well trained in the hospitality industry.

  • World’s most loved ice Cream Brands.

500+ Franchise Brands
Ownership Type PVT. LTD
License Type FSSAI, Gumasta
Main Product
Logo Trademark
Country/Region Mumbai, India
Business Automation
Business Involvement

Franchise Model

Business Model

  • Baskin Robbins operates on a franchise model in India.

  • All the Baskin Robbins Parlors are owned by individual franchisees.

  • There are some franchisees who own more than one Parlour.

  • The Franchisees are the owners of business.

  • They invest in the place and derive the profits from the business.

  • Baskin Robbins does not charge any Royalty on Sales. It also does not asks for sharing any Revenue / Profits of the Franchisee.

  • Baskin Robbins ensures that all the parlors enjoy a certain level of exclusivity in their respective areas. It makes it a point that no parlor opens so close to an existing parlor so that it start affecting the sales of both the parlors. However, the Franchise Agreement as such is non-exclusive.

Franchise Investment Details


Outlet Model



Space in SQFT

250 Sq. Ft.

100 Sq .Ft.

Interior/Project Work

INR 6,00,000

INR 2,50,000

Equipment Cost

INR 3,40,000

INR 2,65,000

Licenses & Other cost

INR 50,000

INR 50,000

Franchise Fee

INR 3,00,000

INR 3,00,000

Marketing Cost

INR 1,75,000

INR 1,00,000

Furniture & Accessories

INR 75,000


Security Deposite (Refundable)

INR 50,000

INR 50,000

Total Investment

INR 1,600,000

INR 1,100,000





18-24 months

18-24 months

Monthly working Capital

82% of net revenue

82% of net revenue

As per government guidelines, GST is applicable.

The above cost is based on approximate cost estimates.

Support / Responsibility

Agreement Term

5 years

Agreement Renewal Fee

INR 1,50,000

Profit Margin


Raw material provided 


Marketing responsibility 


Recruitment responsibility





Brand Origin


Expansion City

Pan India

Existing City

Pan India

Blocked City


Schedule for Opening a Baskin Robbins Store

  • Evaluation of site by BR Operations Team.

  • Franchisee interview with BR Region Head.

  • Signing of Franchisee Application Form & Payment of Franchise Fees.

  • Post approval signing of franchising agreement (5 years).

  • BR will provide layout plan for store (interiors and exteriors).

  • Work to be jointly supervised by BR team and franchisee.

  • Average period for construction of store – 30 days.

  • Simultaneous ordering of equipment and accessories from approved suppliers of BR or as per specifications

  • Training of franchisee and staff at an existing BR store supervised by BR operations– 2-3 weeks minimum.

  • Store opening plan to be devised and finalized by Marketing and operations.


Rajesh Mahadas


Address: Graviss Foods Pvt. Ltd. Strand Cinema Building , C.S. No. 506 Of Colaba Division, Arthur Bunder Road, Colaba, Mumbai - 400005

Contact for Baskin Robbins

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