We are a team of experts who are veteran consultants with a rich and vast experience from different Retail brands
Our mission is to be the lowest priced retailer in the regions we
Operate, Our business continues to grow with new locations planned in more cities.

Each Trolly boy store stock home utility products including food, Groceries, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances, and more available at competitive prices that our customers appreciate.

Our core objective is to offer customers good products at a great value.

Our values embody our spirit, drive our performance and guide us in how we conduct our business.

Ethics & Values
As trolly boy, the Indian consumer lies at the center of all our efforts, and we strive to consistently provide a differentiated shopping experience while ranking among India's top retailers and delivering superior returns to all stakeholders.
We also encourage our business partners to implement standards for business ethics compatible with our own.

Ownership Type	PVT. LTD
License Type	FSSAI
Main Product
Logo Trademark	Yes

Country/Region	Noida, India
Business Automation	Mini
Business Involvement
GST No	09AAICT0138M1Z1

Franchise Model

Franchise Investment Details
Business Type	Supermarket	Supermarket
Space	500-20,000 sq. Ft.	500-20,000 sq.ft.
Interior Cost & Equipment Cost	INR 1200 per sq. Ft.	INR 1200 per sq. Ft.
Franchise Fee	INR 3.5 lacs	INR 3.5 lacs
Store Setup Cost (Refundable)	-	INR 2500 per sq. Ft.
Operational cost	-	INR 800 per sq. Ft.
IT systems	INR 60,000 per login	INR 60,000 per login
One Security Deposit Undated Cheque	-	INR 3.5 Lacs
Initial stock Cost	INR 2000 per sq. Ft.	-
Total Investment	20 Lacs (Min)	30 Lacs (Min)
Model	FOFO	FOCO
Breck-Even Point	6-9 Months	6-9 Months

As per government rule, GST will be applicable on each payment
Interior Cost is variable, which depends on the design and area size (Sq.ft.)

Agreement & Training

Agreement Year	5 years
Agreement Renewal Fee	NIL
Number of Staff	3-4
Training Period	15 days
Royalty
0-10 Lacs investment	INR 60,000 (Software & Server Charges to be paid)
10 Lakh & above	2% of Sales excluding GST

Support / Responsibility

With 90% of our Supermarkets operated by franchisees, Trolly Boy is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Trolly Boy retails for support.

Trolly Boy provides the following support to our domestic franchisees

1.1 Field-based real estate assistance to help identify ideal real estate.

1.2 Standard prototype plans and specifications, including interior layout and décor, equipment specifications, and sign design that your local architect must adapt to meet local code requirements, and Management training.

1.3 Trolly Boy\’s Project Manager will work with you, your architect, and the contractor to provide guidance on building your Grocery Mart.

1.4 One copy of our Brand Standards Manual for each Trolly Boy retail store, you operate for the length of the franchise agreement.

1.5 Continued menu evolution and systems innovation.

1.6 Advertising support (e.g. POP, News Paper, TV, radio, digital, pamphlets, public relations).

1.7 Ongoing field support.

1.8 Supply chain support.

Marketing

INNOVATIVE MARKETING OF STORE

We are focused on using innovative marketing strategies to position
1.1 Trolly Boy is an iconic brand with 98% awareness in the World.
1.2 Trolly Boy as India’s first choice to Buy Groceries all day, every day.
1.3 Trolly Boy has broad, demographic appeal across age, gender, race, and income with a ” come as you are\” attitude.
1.4 Trolly Boy uses innovative, brand-building advertising to stay relevant on TV, social media, radio, and print.
1.5 The Trolly Boy brand continually reinvents itself to stay relevant.
1.6 In the last 2 years, Trolly Boy retail\’s Facebook fans went from 175,000 to over 700,000.
1.7 Advertising support (e.g. POP, print, TV, radio, digital, public relations)
1.8 Integrated marketing calendar
1.9 Company will give Advertisements on TV, News Paper, And Radio to Boost the sales of our Trolly Boy retail Franchise.
1.10 Company will give Advertisements in Pamphlets, Hoardings, And Digital and Social Media to boost the sales of our Trolly Boy retail Franchise.

FAQs

WHY TROLLY BOY’S FRANCHISE?

REDUCED COST OF INVESTMENT, Get in touch with us to know about the lower cost of investments (compared to industry standards)

PROVEN HIGHER RETURN ON INVESTMENT

Starting a franchise with Trolly Boy presents an opportunity to increase your investment in a systematic manner.

SPECIAL TRAINING OFFERED

Special training is offered to recruits from our industry experts who are well-versed in the Retail line.

DON\’T WORRY ABOUT FURTHER MARKETING!

Our core team will take care of that.

BRAND VALUE

Trolly Boy has grown from 1 Store to 98 Stores by building its brand over the past 10 years. Now we are inviting you to be part of this success story.

Gallery

City

Brand Origin

Noida

Expansion City

Pan India

Existing City

Blocked City

Other

Products	Grocery, Stationary, Personal Care, Ready to Eat, Beverages, Household items, Bakery & Dairy products, etc.
Role of the Company	Interior of store, Branding, Purchase support*, License support, Hiring &Training of Staff, GRN, Operations support, Staff’s dress, Membership Cards, Location Selection & survey, Advertisement & Marketing
Role of the Franchisee	Interior as per Franchisor, Rent & Electricity, Software charges, Hardware to be purchased from the franchisor, Employee guide to be followed, Strict Sanitization practices to be followed.