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IceKraft

Category: Ice cream
Company: Pagos Lifestyles Pvt Ltd
Brand Origin: Mumbai
Established Year: 2016
Business Type: QSR, Cafe
Business Model: FOCO, FOFO
ROI: 18-20 Months
Area: 250 Sq.Ft
Investment: 15 Lakhs
Franchise Outlets: 25
Google Rating: 4.2

About Us

Icekraft brings to you the best of desserts and food freshly made, just for you. Come and enjoy our fresh and live rolled Ice-creams, waffles, freak shakes, pasta, pizzas, and much more. Icekraft is extremely popular among the young crowd due to its visual appeal of creating fresh, customizable food and desserts, and among the family crowd due to the menu having something for everyone. Savor the deliciousness of freshness at Your Favourite Dessert Café, Icekraft!

Business Opportunity:
The brand was started by 2 friends who dreamed of changing the food and beverage landscape of the country in line with their experiences abroad. They found out that desserts were the real underachievers on the table. There were almost no options to consume preservative-free desserts and that's where the seed of serving freshly made desserts and savories was planted. After 8 months of dedicated research and development, experiments, trials, and feedback Icekraft was born, and even after almost 7 years of operations, IceKraft still manages to create wonders with their concept and is always found to be full of people at any time of the day.

Ownership Type PVT. LTD
License Type FSSAI,Gumasta
Main Product waffle,Pasta,Pizza,Ice Cream,Freakshakes,Pancakes,Maggis,Juices,Coolers,Burger
Logo Trademark Yes
Country/Region Mumbai, India
Business Automation Mini
Business Involvement Fulltime, Partially
GST No 27AAJCP7739F1Z0

Franchise Model

Franchise Investment Details
Business Type Parlour (Ice Cream) Hybrid (Ice Cream + Fast Food)
Space 250 Sq.ft. 600 sq.ft.
Setup Cost INR 10 Lakhs INR 15 Lakhs
Franchise Fee INR 5 Lakhs INR 7 Lakhs
Total Investment INR 15 Lakhs INR 22 Lakhs
Model FOFO / FOCO (Mumbai only) FOFO / FOCO (Mumbai only)
ROI 16-18 Months 18-20 Months
Royalty Fixed. City Based.

 As per government rule GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Product / Services

1.1 Icecreams
1.2 Freakshakes
1.3 Waffles / Pancakes
1.4 Pasta
1.5 Pizzas & Squarizzas
1.6 Fries & Friffles
1.7 Monkeybreads
1.8 Burgers
1.9 Maggie
1.10 Juices
1.11 Coolers

Agreement & Training

Agreement Year 5 Years

Agreement Renewal Fee

Yes
Training Brand
Working Capital INR 2-2.5 Lakhs
Food Cost 33%
Profit Margin FOFO - 30-33%
FOCO (Profit Revenue Sharing)
Investor - 67%
Brand - 33%
Menu

Introduction of new items on the menu every 6-8 months

Training Period

Free training of staff for the duration of the agreement

Involvement FOFO - Full-time
FOCO - Partially (Only Mumbai)
Age Group 23 Years

Support / Responsility

1.1 Finding and Finalization of location
1.2 Guidance on paperwork and legal requirements
1.3 Deployment of Company Chefs at the time of launch
1.4 Proprietary Raw Materials will be provided by the brand. Other things will be sourced via approved vendors
1.5 Online delivery partners tie-up.
1.6 Software and billing facility.
1.7 Operational guidance and day-to-day support
1.8 Assistance in generating and servicing business
1.9 Marketing Initiatives and Support

Marketing

1.1 Marketing & sales generation strategy and support.
1.2 Swiggy & Zomato sales generation
1.3 Collaboration with influencers and bloggers
1.4 Complete Designing and Creatives will be provided

FAQs

Why take Icekraft Franchise?
The brand is highly appreciated for the food they serve and the quality they bring to the table. They are masters at deliciousness and freshness. The ice creams are served in the form of an attractive presentation with emphasis on the 'WOW' factor. These trendy ice creams are customized according to you and made right in front of you. The comfortable seating and colorful ambiance make the visit extremely fulfilling. The Food menu is a mix of classic and fusion delicacies and almost 35-40% of the revenues come from the food section.

Icekraft is an experimental brand and doesn't mind trying new things. This attitude resulted in India's First Black Icecream with no artificial colors, Freakshakes, Fusion food like Tandoori Pasta and Mexican Pizzas, and Monkeybreads.

All of this is done with economics in mind and the Brand has developed a special emphasis on maximizing profitability based on repeat purchases.

City

Brand Origin

Mumbai

Expansion City

Pan India

Existing City

Bhopal, Vadodara, Mumbai, Pune , Solapur, Navi Mumbai, Bhilai

Blocked City

Other

1.1 Twin Focus on Quality and Profitability
1.2 IceKraft serves the best of desserts and savouries like live rolled Ice-creams, Pancakes, Waffles, Freakshakes, Pasta, Burgers and Fries.
1.3 Icekraft created a buzz amongst college students, with its Freakshakes, Cold pan ice creams, Pancakes, Waffles, Salads and Fries. 
1.4 The entire concept is on the customization of almost everything in the menu.
1.5 It has something to offer for everyone and live counters to relish food being made.
1.6 IceKraft believes in keeping its ingredients fresh and making everyone happy with our craftsmanship.
1.7 We are a pocket-friendly place to enjoy and beat the heat of summer.
1.8 We satisfy the dessert craving of every individual with our live counters so that the food is enjoyed thoroughly.
1.9 Our Black charcoal ice cream is the new summer trendsetter with ice cream topping over a charcoal base waffle and beautifully textured flavour which is detoxifying with health benefits and is made from activated charcoal.
1.10 Playing with new flavours and creating exhilarating food is what makes IceKraft unique.

Contact
Mr. Monil shah

Mob No. XXXXXXXXXX

Address: Shop Number 4, Meera Co-operating Housing Society, Opposite Windsor Grande Heights, Near Mega Mall, Oshiwara, Jogeshwari West, Mumbai, Maharashtra 400102


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