As the shining diamond comes from the core of the hard crust of the earth, the brand also comes from scratch, which is sparkling today in the jewelry industry. The first stone was laid by Mr. Sitaram Ji Kulthia (a diamond merchant) in the early 1970s with a vision to cater the best quality of diamond jewelry to people at promising prices. “Diamond will not be anybody's dream but it will be a reality for every kind of people” this is the mission Sitaram Ji Kulthia has taken and under his glorious experiences, knowledge & skills S P Kulthia Jewelers came into existence in 1999 and soon after that his son Mr. Pawan Kumar Kulthia managed the company. Under his mentorship, the company grew rapidly, and inch by inch the company left behind every competitor in the industry and became a single player in the jewelry race. The company gets older, but it becomes stronger and stronger than ever. In 2005, the company got a new leader Mr. Deepak Kulthia & Sandeep Kulthia, son of Mr. Pawan Kumar Kulthia, after that the company flowed toward a new shore. Deepak Kulthia & Sandeep kulthia both are well qualified their mind and ink are very sharp. They both are well versed in the modern era and technologies.

Our Mission
To deliver the high finished diamond jewelry to our customers, with each and every piece hallmarked, IGI / self-certified, and diamond weight engraved, and to provide the best quality of service.

Our Vision
To be the No.1 Diamond jewelry Brand with the most affordable diamond jewelry for every individual.