Why branding is important for a franchise?

Why branding is important for a franchise?

Branding is always great for an organization. The benefits far outweigh the initial effort that goes into getting a good brand up and running. Having a strong brand works well and helps enhance your credibility, build recognition among customers, ease you into introducing new products, give you an edge over competition, and helps facilitate ease of purchase.

Here are some things to keep in mind while operating a franchise from a brand perspective:

  1. Franchise image is of utmost importance. Make sure you stick to consistency. The name and logo should speak about the business, and all franchises should have consistent logo and name.


  1. See to it that all the franchises focus on the same clientele, irrespective of geographical location. This will ensure that the targeting is done right and you get the best Return on Investment (ROI) on your marketing.


  1. Help your franchises to have a personal relationship with their customers. Let the franchisees create their own social media accounts to interact with the customers, create a community in their location, etc.  This will foster loyalty to the brand. This however is risky, so be sure to set some guidelines in place.


  1. Be a pro at what you’re doing. There is a good chance that your competitors are watching you. Differentiate your product and offer quality service to your customers. This will have them coming back to you, even if competitive franchises exist in your location.


  1. Be part of a cause or introduce social causes in your marketing mix. When the community knows that you care about social matters, they will be drawn to you and would want to align with your business. The more local, the better.


Catering to over multiple brands in the F&B industry, Franchise Discovery serves both domestic as well as International brands across India and around the globe. For more information or to start your franchise, email us at info@franchisediscovery.in



Franchise Discovery helped us set up our waffle franchise, from start to finish. We didn't have to run about for licenses, and all the paperwork was taken care of. We are now running the business happily. Thank you Franchise Discovery.



When we first came to Franchise Discovery, we didn't have much idea about starting a business. My wife and I are both from the service industry, but we wanted to get into business so that we could stop the 9 to 5 routine. We were helped beyond our imagination, and hope to start more businesses in the future.

Ranjan Singh


Franchise Discovery made it easy for us to find investors for the business. It really helps when you have contacts in the marketplace, and we're happy to associate ourselves with Franchise Discovery.

Shrenik Shah


Being in the franchise business for long we have come across many people. We have found Franchise Discovery to match us with the right investors according to their needs. This helps us as well as the investors, many of who are investing for the first time.

Ankit Shah


I thank everyone at Franchise Discovery for the smooth functioning of starting our set up. We were skeptical at how to run a fast food business, but we got all the help and expertise we needed and couldn't be more relieved. We are now thinking of taking up another franchise of desserts this time. Hope things go well again.