Market Study

Through our resources and relationships with several broking agencies all over the country, we are in touch with the ongoing development of each market, hence are in good position to make a good decision to expand in your market interest.

Feasibility Study

With our years of experience we will be able to understand market and the return expected, hence are in a position to consult on several key decisions, such as : property selection, market study, returns on investment based on the above etc.

Established Brand Name & Logo

Happiness Deli has followed the oldest rule in the book, “Take care of the customer and the business will take care of itself”, hence today we have an established brand name and will build on the brand recognition in every market using our past successful and proven methods.

A Tested High Quality Menu

Our research & development team continuously experiments on new recipes and production method to create higher guest satisfaction of choice, taste and value for money.

Happiness Deli with the dessert range which is not available in any other café in Mumbai. It has a dessert & bakery range of 100 plus items from birthday cakes to cookies to hot breads. It’s the first kind of a café which has all main course plus quick bites and mouth watering desserts to target the maximum range of customers.

Effective Advertising & Marketing Process

Finally, our experienced regional managers provide comprehensive operational back up.

Their knowledge and expertise can be called upon to assist every day matters as well as helping to recoup your investment many times over.

Accurate Accounting & Control Systems

We believe in being diligent in the way we maintain all accounts to monitor sales, expenses and more over control them using several systems, which are in place such as:
A) Daily opening and closing procedures
B) Web accounting to corporate office.
C) Daily expenses accounts.
D) Calculating on daily running costs.

Lowest Rates on Equipment & Fixtures

Happiness Deli’s power collective buying promises the lowest rates on all equipment, furniture and fixtures. All discounts that we receive from each equipment supplier will be passed on to the said business to have the low set-up cost. We have with us a distinguished number of suppliers of all equipment, furniture and fixtures for all major outlets.

WHY SHOULD YOU BE INTERESTED IN HAPPINESS DELI OUTLET?

Hectic lifestyle, changing habits and taste, the demand for reasonable priced high quality and wholesome food and desserts has grown. With the average income on the rise and greater number of people visiting foreign countries, people today are more open to international cuisines as one of their frequent diets.

A Happiness Deli outlet is a low cost high return on investment option with a high degree of differentiation in the food industry. The franchise opportunity is also open to all, even to those who have no prior experience in the food business.

What makes Happiness deli very best business opportunity choice?

This franchise opportunity offers the brand name they have trusted for years. Happiness is one of the largest suppliers of desserts in corporate and catering industry in the Mumbai and consistently delivers high quality, mouth-watering products.

No Royalty opportunity for a tested brand also makes this module the best business opportunity.

What business qualifications does Happiness Deli seek in its potential franchisees?

The following qualifications, among others, are essential to be considered for a franchise:
A) An entrepreneurial spirit and strong desire to succeed.
B) The ability to manage finances
C) Passion for your business
D) Premise owner-operator
E) Willingness to adhere to the guidelines and systems provided by Happiness Deli
F) Willingness to complete a comprehensive training program and become proficient in all areas
G) Willingness to comply with Franchise Agreement compliance
H) Financial resources

Who can I talk to about my specific area?

Please email! We’d love to speak with you on info@franchisediscovery.in

What are the next steps in becoming a Happiness Deli Franchise Owner?
A) Review the initial packet of information and fill out the no-obligation application
B) After financial approval pay token amount of Rs 2laks for securing the franchise location. Come to us for a Decision Day.  A 2-hour meeting to show you the behind the scenes of a Café’s, discuss real estate, operations and marketing.  Submit documents to corporate for final approval by Franchise Committee.

What happens after I sign a franchise agreement?
A) Phone Orientation with a Happiness Deli Representative: (timeline expectations for all processes from site selection to opening)
B) Site evaluation and selection: complete site selection form to present for acceptance
C) Lease negotiation
D) Pre-construction design
E) Training
F) Order equipment and modular design
G) Begin Local Store Marketing
H) Grand Opening

What is the initial investment?
Rs.3000000-4000000

How much DOUGH can I make?
Profitability varies depending upon a number of factors, including sales, location, occupancy and operating costs and the ability of the staff to manage and control the business. Our experienced executives will help you grow and make as much as saving in terms of profit. If an outlet earns daily sales of 25000 and above the full investment can be recovered in 12 to 18 months. There are no limits to profit as it’s a high margin venture.

What is your franchise fee/development fee?
The initial franchise fee is Rs.700000 for the right to establish a single deli under a Franchise Agreement. If you enter into a Development Agreement to develop more than 1 Deli, you must pay a development fee of Rs.350000 per Deli to be developed when you sign the Development Agreement.

What is Happiness Deli’s royalty rate?
We don’t charge any royalty to the franchise which makes Happiness Deli the best business opportunity.

From where will I get all the supplies of Cakes & ingredients?

All supplies of raw material and readymade snacks, savories, cakes, etc. will be strictly done by Happiness Bakers Pvt. Ltd. Franchisee will not be allowed  to outsource anything from the market unless preapproved by the company. This process will help franchisee and the brand in standardization and franchisee will have more time to think of sales then wasting time in securing things.

There will also be sufficient amount of margin in all finished products from 20 % to 60 % which will vary from product to product.

How long is the development process to open a store?
Approximately 45 days, from securing a site.

How long has Happiness Deli been in business?
Since 1999

What is the Advertising contribution percentage?
There is currently a 1% marketing fee, however we have the right to exercise up
to 2% of Gross Sales. Or can be done by franchisee itself.

What is the average size of a Happiness Deli?
An in-line or sit down unit typically averages from 800-1500 square feet including related storage space. Each Outlet will have 15 to 30 square feet of service counter space.

Who will decide the menu pricing and the sales promotion?

Happiness Bakers pvt. Ltd. Will decide all menu pricing, menu items and sales and promotion strategy. We surely invite new ideas and innovations of our franchisee and will implement after approval of the management.

- Agreement Terms is of 5 Years.
- Agreement renewal cost will be decide Mutually
- Food Cost approx. 35%
- Working Capital – 2 to 3 Lakhs
- Gross Profit Margin 65%
- Raw Materials will be provided by Brand.
- Marketing & sales increasing strategy Support.
- Online delivery partners tie-up: Zomato| Swiggy 
- Software and billing facility.
- Franchisee can purchase the machinery locally as per given specificaton by Brand.
- Interior can be done locally as per given design by Brand. 
- Staff Requirement: All the Kitchen staff will be provided by brand