Drunken Monkey

Category : Beverages,

Company : White Monkey F&B LLP

Brand Origin : Hyderabad

Delivery Partner

4.3
64 + ratings
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Area : 200 Sq.Ft. Investment : INR 20 Lakhs Franchise Outlets : 79

About Us

    In times of the fast-paced, highly technology-driven lives, 'The Drunken Monkey' wishes to revisit some fundamental and basic human stimulation. ‘The Monkey’ hopes to find a greater connotation in everything we do. Relish over 200 types of Smoothies made from locally sourced, natural ingredients, ranging from indulgence to detox, and more. The Monkey uses pure natural fresh fruit, no artificial Flavours, no added sugar, preservatives or concentrates. Name it and we have it! To further compliment the smoothie, try out the food products and give your heart a full course smile along with your belly! ‘Come hang out with the Monkey in a space where you can work, play board games, strum on a guitar, or just chill over your favourite smoothie and a comic book. As the Monkey suggests, “Get naturally high” and embrace to live high as well.

Franchise Model

We are only in FOFO Models

Model

Kiosk

Cafe

Space

40 - 100 Sq.ft.

200 - 450 Sq.ft.

Setup Cost

07 Lakhs

13 Lakhs

Franchise Fee

05 Lakhs

07 Lakhs

Total Investment

12 Lakhs

20 Lakhs

ROI

14 - 16 Months

18 - 22 Months

Royalty

6%

6%

 As per government rule GST will be applicable on each payment
Interior Cost is variable, which is depends on design and area size (Sq.ft.)

Key Features

Drunken Monkey is the only smoothie bar chain in India with over 200 smoothie combinations made of natural ingredients, no added preservatives and artificial flavors or sugar.

Our menu consists of Hydrators, Something special, Super smoothies, Cold coffees, The hot mix, Chocolate, Coffee, Quesadillas and Hi protein food.

Ranging from super thick smoothies to chilled fresh juices indulging in a variety of fruits from dragon fruit to figs the Monkey blends it right for every individual palette.

We offer to choose your favorite fruit and select the smoothie combinations you fancy from Drunken Monkey's Classic, Epic and Magic options.

We provide Protein supplemented smoothies that are made up of 100% fresh and natural fruits which are tasty yet completely healthy.

Real goodness with variety of fresh fruits, vegetables and smoothies that are useful for the body and keep it healthy.

We serve loads of yumminess in form of Coffee, Chocolate and various lip smacking insane combinations.

We present right kind of food that goes well with the smoothie of your choice and which gives your heart a full course smile along with your belly.

We have some special recommendations in the platter that gets you naturally high and to live high as well.

We provide a detailed operating manual available for all franchisees with an onsite training location, guidance by an expert from the Head office on opening the franchise, Branding and print designs.

We firmly believe in the motto that learning and development is mandatory in a path to success so we ensure that Head chef along with the entire team is provided with the required training.

We have our in the house marketing team and have collaborated with leading marketing firms to ensure “ To serve over 200 types of Smoothies made from locally sourced, natural ingredients, ranging from indulgence to detox”. 

Other

- Agreement Terms is of 5 Years.
- Food Cost is 32%
- Working Capital – 1.5 Lakhs to 2.5 lakhs.                       
- Profit Margin 25%
- Important Raw Materials will be provided by the brand.
- Marketing & sales increasing strategy Support.
- Online delivery partners tie-up.
- Manpower Requirement: 3 to 6 Staff.

Brand Story

Samrat Reddy (born 15 April 1985) is an Indian entrepreneur who founded Drunken Monkey in 2016. He created the tagline 'Naturally High' for the brand. He attended the University of Strathclyde, Scotland, for a one-year MBA program, where he wrote a thesis on smoothies.  In 2015, Reddy started experimenting with smoothie recipes, developing standard formulas for each of the company's signature smoothie blends. Inspired by his own experience, and backed by an extensive research that he carried out on the potential of the smoothie market, Reddy decided to give wings to his ideas. He founded Drunken Monkey in December 2015 and operations started in February 2016. After opening its first four outlets in Hyderabad, the company began offering outlet franchises, expanding to include more than 50 outlets by December 2018.  Its outlets range from quick-service café style locations to smaller kiosks.  As of February 2019, the company has 64 outlets across India and aims to increase the number of its outlets to 150 by the end of 2019. The company sells blended fresh-fruit smoothies and juices in over 170 combinations. Their products include coffee blends, milkshakes, sandwiches, quesadillas, and high-protein food. Drunken Monkey says its fresh fruit smoothies and shakes are made from 100% natural local produce, without any artificial flavors, preservatives or even ice. Winner of the ‘Best Juice Parlor of the Year 2017’ by Restaurant India, the startup’s current challenge is to educate customers on the health benefits of smoothies.

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Franchise Discovery helped us set up our waffle franchise, from start to finish. We didn't have to run about for licenses, and all the paperwork was taken care of. We are now running the business happily. Thank you Franchise Discovery.

Vijay

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When we first came to Franchise Discovery, we didn't have much idea about starting a business. My wife and I are both from the service industry, but we wanted to get into business so that we could stop the 9 to 5 routine. We were helped beyond our imagination, and hope to start more businesses in the future.

Ranjan Singh

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Franchise Discovery made it easy for us to find investors for the business. It really helps when you have contacts in the marketplace, and we're happy to associate ourselves with Franchise Discovery.

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Being in the franchise business for long we have come across many people. We have found Franchise Discovery to match us with the right investors according to their needs. This helps us as well as the investors, many of who are investing for the first time.

Ankit Shah

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I thank everyone at Franchise Discovery for the smooth functioning of starting our set up. We were skeptical at how to run a fast food business, but we got all the help and expertise we needed and couldn't be more relieved. We are now thinking of taking up another franchise of desserts this time. Hope things go well again.

Mohan